Italian brands are taking the U.S. market by storm this summer.

The Italian Trade Agency, in collaboration with Confindustria and Confindustria Moda, the principal association representing manufacturing and repair corporations in Italy, will likely be bringing 30 brands to the Cabana Show in Miami in early July as a part of a nationwide intiative called Inspr Italia.

This follows the organization’s sizable presence on the Chicago Collective men’s show in February and the Los Angeles women’s market in March. After Miami, the Italian road show will move to the Dallas Men’s Market at the tip of July and back to Chicago the primary week in August. Each the Miami and Dallas shows, where 20 brands will participate, represent recent markets for the group.

In Miami, 30 Italian brands will likely be presenting on the Cabana Show July 8 to 10 on the Miami Beach Convention Center. Among the many brands that will likely be exhibiting are Alibi, Amorissimo, Chiara Boni Mare, Edelvissa, Fefe’ Napoli, Ferruccio Vecchi Studio, Lido, Peninsula Swimwear and Vanni. They will likely be featured in a dedicated area, Pop Up Italia.

“As all the time, we’re dedicated to supporting our brands to make sure they’re arrange for achievement through the time they’ve with U.S. retailers,” said Paola Guida, head of fashion and wonder for the ITA. “Logistically this task requires an infinite amount of preparation, nevertheless it’s also equally essential to us to create memorable experiences for U.S. retail buyers attending the show that convey the Italian lifestyle that everybody aspires to — regardless of where they’re from.”

Along with showcasing the collections, the ITA will host workshops on fabric sustainability and Italian craftsmanship through the swimwear show.

Gianfranco di Natale, director general of Confindustria Moda, said the choice to expand the group’s presence in Miami comes consequently of the town’s rising importance within the high-end market. “After Recent York and Los Angeles, Miami is gaining an increasing number of importance within the American market,” he said. “Two key aspects have led Miami to occupy this position: the increasing variety of luxury shops along with the indisputable fact that the town is a tourist destination all yr round; for that reason many Italian and European brands, more generally, are showing interest in opening stores in Miami. When the style distribution panorama enlarges, many opportunities to enter the marketplace for Italian quality products arise.”

This presence on the U.S. trade shows is an element of a special Made in Italy program spearheaded by the Italian government to expand the country’s share of international trade. Inspr Italia showcases small- to medium-size Italian apparel and accessories brands. This effort included a weeklong promotional campaign in Recent York in May, called Italy on Madison, where greater than 80 Italian brands got here to town to advertise the Italian lifestyle.

The U.S. market is of upmost importance to Italian fashion manufacturers, representing the biggest non-European marketplace for its products. As well as, Italy is the fourth-largest supplier of U.S. imports in the style sector, accounting for $13.3 billion value of products in 2022. The highest imported products included footwear at 18.2 percent of total imports, apparel at 15.8 percent and leather goods at 17.4 percent.