Guys, Goop is selling a hilarious recent candle and it’s c-LIT (get it!). 

From fragrance brand Heretic Parfum, the “This Smells Like My Vagina” candle is a mix of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette (that’s what your vagina smells like, right?).

Based on Goop, the candle began as a joke between Heretic perfumer Douglas Little and Gwyneth Paltrow. The 2 were developing a fragrance together when Paltrow got here out with: “Uhhh… this smells like a vagina.” It then evolved right into a candle that costs $75 and is described by the brand as a beautifully unexpected scent that “puts us in mind of fantasy, seduction, and a classy warmth.” Warmth indeed. 

This candle really taps into the vagina-esque scents trend that we’ve been seeing recently. Glossier’s fragrance You, for instance, which is designed to smell like… you and described as smelling like “that familiar human-y note” that’s “creamy” and “warm.” Or Escentric Molecules’ Molecule 01 which is described by perfumer Geza Schoen as “one among those skin-sexy scents that makes you would like to nestle into it.”

But does “This Smells Like My Vagina” actually smell like a vagina? Because the candle only ships inside the US, unfortunately we couldn’t get our hands on it but the nice people at The Cut have done the work and their overall verdict was… no.

“Perhaps for those who asked a bunch of sweet sixteen boys who had never been near a vagina, they’d say, ‘Yeah, like this!’” said beauty director Kathleen Hou, while fashion author Sarah Spellings said: “It smells like a vagina for those who’ve only ever been exposed to the concept through tampon commercials. This may be very much a conceptual vag.” Author Bridget Read kept it easy. “No vagina on God’s green earth.” In order that’s that. 

It’s perhaps unsurprising that Goop doesn’t know what a vagina smells like since they don’t know how one can manage one in another way either. In 2015, the corporate got here under fire from the medical community for recommending women to steam-clean their vaginas, while in 2018, it settled a $145,00 lawsuit with regulatory authorities in California over a vaginal detox jade egg sold on the web site which it claimed could balance hormones, regulate menstrual cycles and stop uterine prolapse. Prosecutors from the California Food, Drug, and Medical Device Task Force said the claims “weren’t supported by competent and reliable science.”

In other Goop news, the brand announced yesterday that it was partnering with a cruise ship to bring Goop fans a day of wellness at sea. The primary trailer (and a really vaginal promo poster) for brand new Netflix series The Goop Lab also dropped earlier this week. The six-episode series will explore alternative wellness practices including energy healing, psychedelics, psychic mediums, and feminine sexual pleasure.