Fashion was slightly quiet this week (perhaps as brands and designers are busy of their studios perfecting the subsequent seasons’ collections), though there was still much to fuss over. For example, Jacquemus sent colossal (and three-dimensionally rendered) Bambino Bags down the streets of Paris in a now-viral video, and Lil Uzi Vert appeared front and center in Heaven by Marc Jacobs’ SS23 campaign.

Meanwhile, Steph Curry scored a whopping $75 million USD stock grant from Under Armour, following his appointment to president of the Curry Brand. In other corners of the industry, the total H&M x Mugler lookbook was revealed, A24 dropped a Euphoria Fashion book from the hit series’ costume designer Heidi Bivens, and the Brooklyn Nets unveiled their 2023-2024 city edition uniforms, designed by KAWS.

Below, Hypebeast has rounded up the highest fashion stories of the week so you possibly can stay awake to this point on trends within the industry.

Jacquemus Bambino Bags Cruised the Streets of Paris

After placing a bank vault popcorn machine inside its Paris shop and dropping CBD-infused sparkling water, Jacquemus captivated the style world this week with its latest gag-worthy stunt. On the streets of Paris, the brand set free a military of gargantuan Jacquemus Le Bambino bags on wheels that moved through the French capital with shocking ease. While the visuals look surprisingly realistic, it was unfortunately confirmed that the huge bags were actually three-dimensional renderings.

The brand, known for its bite-size accessories, flipped the script with its legion of bus-sized bags in chocolate brown, orange and pink. Upon closer inspection of the video, text reading “BAMBINO” and “JACQUEMUS” might be seen etched onto the pavement. On Instagram, the brand wrote alongside the video, “I THINK I LIKE PARIS NOW.”

See the madness on Instagram above.

Lil Uzi Vert Fronted Heaven by Marc Jacobs’ SS23 Campaign

Evidently, Lil Uzi Vert just desires to rock in Heaven by Marc Jacobs’ recent Spring/Summer 2023 campaign. Shot by Harley Weir and styled by Danielle Emerson, the Western-inspired shoot sees the chart-topping rapper pose alongside several famous faces, including Ice Spice, actor Liv Tyler, designer Michèle Lamy and musician Yves Tumor.

The highest-shelf gallery sees the aforementioned forged in quite a lot of locations: where Uzi sulks in a studio wearing Heaven’s latest graphic-covered jersey and holding a blow-up rose, Ice Spice shows off the brand’s tan star-printed mini dress within the desert. Meanwhile, Cain dons a logo-embossed, cropped sweater while riding a mechanical bull, and Tyler flaunts a two-piece denim set and a pair of the label’s dramatic pumps while sprawled across a motel bed.

At large, the gathering is crammed with classic brand statements. Zip-up hoodies feature multi-toned embroidery; T-shirts offer spraypainted graphics, and sweaters appear tastefully torn. The road leans into Heaven’s appreciation for Y2K style, with logo work calling back to the influential era; and it becomes explicit at times, specifically through its handcuff-inspired necklaces.

Heaven’s SS23 collection will probably be released through several drops, the primary of which is now available on the brand’s webstore.

Steph Curry Received a $75 Million USD Stock Grant From Under Armour

Under Armour Inc. gave Steph Curry restricted stock units for 8,823,530 shares of its Classic C common stock, following his appointment to president of the Curry Brand last month. The stock grant, which was presented to the WSC and AC Family Revocable Trust, was valued at $75 million USD upon issuing on Monday.

In keeping with the filing, the award will vest in two equal installments on September 30, 2029, and September 30, 2034, unless the deal is terminated prior. Under Armour stated that the grant was “partial consideration” for the Golden State Warriors point guard’s recent executive appointment, which is able to see him proceed to push the label’s existing product categories forward while working to drive athlete insights, product development and strategic marketing plans.

The Full H&M x Mugler Lookbook Dropped

The Mugler x H&M lookbook officially arrived, offering a better have a look at the gathering’s tribute to Manfred Thierry Mugler’s legacy and impact on modern fashion. Shot by Lengua, the sartorial imagery spotlights the road’s versatility on an array of talent, spanning fashion muses to musicians, including Jerry Hall, Connie Fleming, Imaan Hammam, Aweng Chuol, Eartheater, Arca, Xu Meen and plenty of more.

Contained in the range, the menswear lineup features a bevy of leather silhouettes, including trousers, blazers and a trench coat with engraved buttons. Denim, meanwhile, forms sculpted, accentuated jackets, while sharply-tailored designs layer over transparent flocked star print tops and corset-embedded tank tops.

On the ladies’s side, the gathering features a series of signature Mugler shapes defined by oversized shoulders and cinched waists. Spiral multi-seaming forms a typical thread amongst baggy jeans, nylon and denim-bonded thong jeans and jackets, while leather outerwear contrasts decadent dresses and form-flattering catsuits, leggings and cut-out bodysuits.

The Mugler x H&M collection will probably be available to buy on H&M’s webstore and in select stores starting May 11. Take a have a look at the range here.

The Brooklyn Nets Unveiled Its 2023-2024 City Edition Uniform Designed by KAWS

Recent York-based artist KAWS revealed his first-ever collaboration with an expert sports team, the Brooklyn Nets. In partnership with the NBA squad, the visionary crafted the team’s 2023-2024 City Edition uniforms, with signature KAWS design elements, including the abstract graphics and vivid palette from his 10-part series “TENSION.”

“As a proud Brooklyn resident, I used to be thrilled when the Nets asked me to create a recent uniform design,” said KAWS. “The history, community, and keenness of this borough create an energy that inspires my studio practice, the players, and the fans. My design goals to capture the vibrancy that we experience every day when navigating Brooklyn.”

The KAWS x Brooklyn Nets 2023-24 City Edition collection will probably be available to buy online at netsstore.com and on the Nets’ team store at Barclays Center this fall.

A24 Dropped a Euphoria Fashion Book Exploring the Hit Series’ Influential Wardrobe

As fans hotly await Euphoria‘s third installment, A24 has provided audiences with a magnifying glass contained in the hit show’s highly influential wardrobe. The corporate, together with costume designer Heidi Bivens, unveiled a coffee table book, titled Euphoria Fashion, delving into the processes behind developing the series’ signature styles.

Opening with an introduction written by Jeremy Scott, who designed a signature Moschino dress for Sydney Sweeney’s Cassie Howard in season two, the book features intimate conversations between Bivens and forged members including Zendaya, Hunter Schafer and Alexa Demie, together with the show’s makeup artist Doniella Davy and Euphoria creator Sam Levinson.

Moreover, several pages host detailed behind-the-scenes breakdowns of every character’s signature looks alongside exclusive Q&As with internationally renowned designers like Coperni and Arianne Phillips. Though Phillips didn’t work directly on the series, Bivens cites her as a “chosen mentor” and “an example for what was possible for her to realize inside the industry,” in accordance with WWD.

A24’s Euphoria Fashion book is now available to buy on the production imprint’s webstore for $60 USD.

L’Oreal Signed a Deal to Acquire Aesop

L’Oréal officially signed a deal to amass the Australian luxury brand, Aesop. In keeping with WWD, Aesop is presently value over $2.5 billion USD.

The skin, hair and body care brand, which currently operates within the Americas, Europe, Australia, Recent Zealand and Asia, is understood for its usage of plant-based ingredients and vegan formulas. Aesop’s parent company, Natura &Co., stated that the acquisition will happen through the third quarter of 2023 adn that the worth will probably be paid in money on closing.

Nicolas Hieronimus, L’Oréal chief executive officer said in a press release, “Aesop is the epitome of avant-garde beauty, whose products are usually not only made with great care and exceptional attention to detail; they’re an excellent combination of urbanity, hedonism and undeniable luxury.”