Tracy Anderson, the fitness guru, has a recent deal for girls’s activewear with Bloch, a provider of technical dance footwear and apparel.
The Tracy Anderson x Bloch collaboration traces its roots back to the times when Anderson would wear Bloch as a competitive after which skilled dancer. The 2 combined their shared love of dance and movement to create a line of unitards and leotards for workouts.
The eight-piece collection encompasses a custom line of unitards, leotards and two-piece sets designed to reinforce performance across all ranges of motion. Retail prices range from $50 to $125.
“The collaboration with Bloch is true full-circle moment because dance has all the time been at the guts of my method,” said Anderson, founding father of the Tracy Anderson Method.
“It has been such a beautiful opportunity to work with Tracy Anderson to interpret their unique understanding of body movement into functional and flattering garments,” said David Wilkenfeld, chief executive officer of Bloch, a 90-year-old family business, whose dance shoes have been worn by ballerinas on the Royal Ballet, the American Ballet Theatre, the Bolshoi Ballet and the Australian Ballet, amongst others.
The road is on the market at tracyanderson.com, Tracy Anderson studios worldwide, blochworld.com and Bloch locations in Recent York and London.
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