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11 Oct

Trafilea Acquires The Spa Dr. – WWD

Trafilea Acquires The Spa Dr. – WWD

Trafilea Tech E-commerce Group has been shopping again — this time in the wonder space.

After snapping up The BodCon, a digital conference specializing in body positivity, at the top of last 12 months, the patron tech e-commerce group just announced it has acquired direct-to-consumer clean skincare brand The Spa Dr. Financial terms of the deal weren’t disclosed. 

“We’re very excited to welcome The Spa Dr. into the Trafilea Group and to rapidly scale up the brand, leveraging our large female audience within the U.S., Trafilea’s tech, and its proven growth marketing platform now empowered by AI,” said Santiago Zabala, chief executive officer of Trafilea. 

The Spa Dr., which was founded by Dr. Trevor Cates in Park City, Utah, around eight years ago, offers skincare including Bamboo & Rose Facial Exfoliant, $54.99, and Hydrate and Renew Enriched Moisturizer, $59.99. It also has its own ingestibles range, which is being reformulated.

Zabala declined to reveal The Spa Dr.’s current revenues, but estimates that it is going to usher in greater than $10 million next 12 months. He plans to speculate $25 million within the brand over the subsequent two years, expanding the product offering and growing its footprint internationally.

Dr. Trevor Cates, founding father of The Spa Dr., who will stay on on the brand following the completion of the acquisition, said, “Combining my natural product development and medical expertise with Trafilea’s remarkable track record in tech, digital marketing and the ladies’s online space, I’m confident that we’ll rapidly empower women in all places to embrace their sense of well-being and natural beauty the way in which we’ve got at all times dreamed of, for The Spa Dr.”

Trafilea, which also owns shapewear brand Shapermint and intimates line Truekind, is projected to attain $230 million in sales this 12 months, and is hoping that the deal will help it to change into a key player within the clean skincare industry. 

“The chance is large within the U.S. and internationally, and we would like to create a movement to awaken women to embrace nontoxic skincare products and routines that may change their lives,” said Zabala.

Trafilea has also incubated a separate skincare brand, Revel Beauty, focused on adaptogens, that launched this 12 months.

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