Getty Images

Even though it was declared a federal holiday just two years ago, Juneteenth has been celebrated by many Black families for generations. 

Because the longest-running African American holiday within the country, the symbolic date, June 19, represents the emancipation of enslaved people within the U.S. With the vacation finally getting the broader recognition it deserves, brands are beginning to conceptualize ways to honor it in a respectful way, whether that be creating exclusive products that talk to Juneteenth’s history or donating money to organizations that help the Black community.

Here, WWD lists a number of the brands doing special things to have fun Juneteenth in 2023, with more updates to come back. Read on for more.

True Religion

True Religion has joined forces with Still Rising Corp. for its annual Leimert Park Juneteenth Festival. The Black arts and culture community-driven festival celebrates tradition through art, music, food, cultural programming, networking and academic opportunities.

The event will include a True Religion pop-up featuring a capsule collection with True creator Devin Mercadel, True Religion x AG Club T-shirts and a limited-edition festival tee. As well as, the brand may also host a Q&A panel with the Leimert Park team.

Zales and Kay Jewelers

In honor of activist Opal Lee, who was helmed because the “grandmother of Juneteenth,” Signet Jewelers is collaborating with the Black Worker Network BRG to create a special edition pendant. 

The pendant, which is being sold at Zales and Kay Jewelers, contains a lab-created black opal cabochon set in sterling silver, a band of polished 10-karat yellow gold and a star-shaped backplate design with the 12 months “1865.”

Representing vibrant light and color emerging from darkness, a percentage of sales from the pendant can be donated to the Black in Jewelry Coalition, which strives for the advancement of Black professionals throughout the gem, jewelry and watch industry.

Camille Rose 

The sweetness brand is bringing back its Beauté Noir Fest to Atlanta on June 17. A celebration of Juneteenth, the fest commemorates what it means to face for freedom of life, economics, education, arts/entertainment, food and the Black culture as an entire. With more information to come back closer to the date, the event will feature a lineup of performers, DJs, games, food and more.