PARIS — Private equity firm Vendis Capital has invested in omnichannel beauty retailer and distributor Skins Cosmetics, based within the Netherlands.

Financial terms of the deal weren’t disclosed.

Skins Cosmetics was founded in 2000, culling premium area of interest brands which can be backed by its eponymous retail brand. Skins Cosmetics now carries about 150 luxury area of interest brands.

“With Skins Cosmetics, we achieved many successes, driven by the expansion of existing stores and successful latest store openings,” said Philip Hillege, a cofounder of the corporate, who’s its creative director, in an announcement. “This ultra-high-end segment of the market is growing rapidly and is inadequately served in the present international retail landscape. 

“We imagine within the qualities Vendis Capital will add to the event of Skins, supported partly by its familiarity with the posh consumer brand industry and its experience in successfully rolling out retail concepts,” he continued. “Vendis’ arrival also marks the departure of 5 early investors who supported the corporate in its previous phase.” 

Today, Skin Cosmetics has 20 stores, with some franchised, within the Netherlands, Belgium and South Africa. It has its own e-commerce, as well.

In the course of the past three years Skins Cosmetics has registered average sales growth of greater than 30 percent. Last 12 months, it generated greater than 40 million euros. The group counts about 200 employees.

Hillege stays in his role at Skins Cosmetics and Claudia Pouw-Dullaart as its chief executive officer.

Vendis Capital, founded in 2009, focuses on the buyer goods sector in Europe. It invests in small to medium-sized corporations in France, Belgium, the Netherlands, Germany, Italy and Scandinavia.

“Skins Cosmetics matches Vendis’ investment criteria thoroughly,” said Vincent Braams, a partner at Vendis Capital. “It presents a successful omnichannel retail brand, offering a premium number of area of interest luxury products through a powerful go-to-market platform. The brand is well-positioned for further growth, and we’re confident that together we’ll realize its potential.”