Victoria’s Secret & Co. is launching a group with Chinese designer Rui Zhou‘s gender-fluid fashion label Rui-Built, a primary for the lingerie and wonder company within the China market.

On Monday, the brand teased the gathering with a brief video that documented the creative process and the campaign shoot that features He Sui, a Victoria’s Secret Angel, and two other Chinese models.

Aiming to embrace “the wearer’s natural body shape” and “encourage them to feel confident,” the gathering combined Zhou’s signature cutout motif with Victoria’s Secret’s most recognizable designs, akin to the slipdress, the marshmallow padding bra and the label’s lace detailing.

“I firmly consider that fashion is an incredible medium to showcase the sweetness and power of the human body. Collaborating with Victoria’s Secret takes this expression to latest and unparalleled heights,” Rui explained within the video.

“I think that loungewear is a novel product inside Victoria’s Secret’s assortment. It could easily shift between casual and formal while encompassing each intimacy and boldness. I aspire to romanticize this charming contrast,” added Zhou, whose favorite style in the gathering is the colour clashing lace slipdress.

Zhou also designed an oversize T-shirt for the collaboration, with “Dare to say love” embroidered in front. “We wish Victoria’s Secret and Rui-Built fans to give you the option to precise love regardless of when and where they’re bravely,” a brand spokesperson said.

The slogan, which also acts as the general theme for the gathering, is a timely play ahead of this yr’s Chinese Qixi Valentine’s Day, which occurs on Aug. 22.

Cardigans, T-shirts, pajama sets, slips and bras in vibrant hues, in addition to Victoria’s Secret’s classic pink and black colorways, will likely be available in the corporate’s shops, its Chinese official website in addition to its official Tmall and JD.com store on July 25.

Enlisting a designer known for her body-conscious knitwear is an element of Victoria’s Secret’s ambitious plan to remain relevant and reclaim its spot as a number one lingerie retailer on a worldwide scale. Lately homegrown labels, akin to Ubra, Bananain and Neiwai, have quickly captured market share and consumers with items fashioned to the Asian fit and nimble e-commerce play.

On the retail front, Victoria’s Secret is working with the Hong Kong-based lingerie manufacturer Regina Miracle International (Holdings) Ltd. in China to readjust its retail plan. The corporate has plans to open 100 latest stores in China, with a smaller format.

Most recently, Victoria’s Secret shuttered its flagship store at Beijing’s WF Central, a luxury shopping center near the Forbidden City.