Secondhand beauty is proving an increasingly compelling value proposition for consumers.

Vinted, a platform where consumers should buy, sell and exchange secondhand goods, has seen an influx of beauty products as more consumers search for products they will now not buy, or just search out higher prices.

With greater than 210,000 product listings, Avon is the most-listed beauty brand on Vinted, while L’Oréal and MAC Cosmetics follow with respective 90,000 and 89,500 listings each. 

It’s Dior, Chanel and MAC, nevertheless, which have probably the most fans, or users who opt to be notified every time a recent listing by a brand goes up, on the platform (although Dior and Chanel’s fan counts are inclusive of consumers looking for to maintain up with the brands’ fashion and accessory offerings, as well, and usually are not limited to strictly beauty). 

Despite having only 959 Vinted fans, the competition is stiff for enthusiasts of Coty-owned Cover Girl, which reigns because the fastest-selling beauty brand on the platform. 

Here, the fastest-selling beauty brands on Vinted, in addition to the variety of fans each has on the platform. 

1. Cover Girl: 959
2. MAC Cosmetics: 124,300
3. Urban Decay: 18,300
4. Chanel: 151, 200
5. Profit: 15,500
6. Dior: 152,100
7. Nars: 8,400
8. Tangle Teezer: 1,200
9. Bobbi Brown: 5,900
10. Givenchy: 51,800