TORONTO — Female entrepreneurs Lexi Miles Corrin and Amanda Jeppesen aren’t any strangers to constructing beauty brands that empower women.

Indeed, ever since its launch in Toronto in 2012, Corrin’s brainchild Waxon Laser + Waxbar has carved a distinct segment by offering a classy, urban hair removal bar that was convenient, reasonably priced, delivered results that were painless and provided busy women easy accessibility to its certified technicians via online and phone bookings plus walk-in appointments. Waxon has 16 locations across Canada, with three additional sites to open later in 2023.

“I’ve followed Lexi’s work. It was an inspiration,” said Jeppesen, founder and chief executive officer of Sous La Face, the facial studio frequented by celebrities comparable to Hailey Bieber, Diplo, Nicola Peltz Beckham, Tinx, Future and more.

Born out of the thought of harnessing skin functionality and its natural ability to reverse aging, Jeppesen spent two years doing research in seven countries before launching her beauty service in the course of the pandemic, testing lots of of treatments. Because of those efforts, Sous La Face is now known for its Radical Radiance Regime (nicknamed The RRR), a facial treatment done in a patented series of steps that naturally and non-invasively goals to stimulate the facial muscles to release tension, boost collagen production and increase skin elasticity, facial blood flow and lymphatic drainage.

“This innovation is good for many who don’t wish to resort to hyaluronic acid injections or botox,” said, Jeppesen, whose company has a powerful business in Los Angeles.

Now armed with services and a client base which can be complementary, Waxon and Sous La Face have joined forces, making a co-branded beauty experience that Corrin and Jeppesen claim is like no other in North America.

Starting with the launch of their first joint location in Toronto’s Liberty Village on Sept. 7, followed by a second in Lansdowne in Ottawa around Sept. 22, consumers shall be now in a position to access each beauty service brands under one roof.

“What really appeals to people is the convenience offered with this one-stop shop,” said Corrin, Waxon’s founder and CEO. “Time is money, and with this latest format women can get every thing done that they need. That’s what every woman wants to listen to.”

With signage that can bear each brand names, these latest interiors feature an open concept layout paying homage to a classy ’70s beauty parlor. Customers can expect to see a dedicated area for Sous La Face services in each location, along with the laser and waxing options offered at Waxon. Individual rooms can even be available for many who prefer a personal experience. 

Clients also can book services from each brands and shop their respective products within the central lobby entrance. Services can be booked on the Waxon app or website.

“This space was easy to design since the brands align so easily,” Jeppesen said. “Women know us. They know what we deliver. The trust factor is the added bonus.”

Now future roll-outs in L.A., Miami, Latest York and Texas, “I feel what’s inspiring about this in a much bigger sense,” said Corrin, “is that beyond the progressive technology at work here and the patron empowerment we hope to encourage this really is concerning the power of ladies supporting women. It showcases the mastery of those two brands. And it lets us each win.”