Featured Posts

To top
24 Apr

Which beauty subculture will you belong to within the

From Romantic Radicals to Soul Alchemists and Shape Shifters, trend forecaster Geraldine Wharry predicts the subcultures that can reign supreme in our virtual future

The porous boundaries of reality are being pushed as a creative renaissance shapes the contemporary state of beauty and the human soul. The metaverse is evolving, becoming an increasingly large presence in our lives, and there’s a recent matrix of beauty and existence being architectured. The change is metaphysical and evolutionary, in addition to social. 

“Imagine a world where we aren’t restricted by our anatomical make-up,” says Lauren Bowker, alchemist and founding father of The Unseen Beauty. “What would beauty even mean in that world? If it might be anything on the planet, what would you search for?” 

Because the metaverse continues to expand and grow, beauty tribes will merge, shift and birth never before seen aesthetics, finding beauty in recent types of representation. Here, we predict those you’ll have to know.


The Romantic Radicals have a hyperreal and paradoxical mixture of aesthetics, in search of to specific the polarities of our world. They gravitate towards amplified versions of their IRL selves and thru ‘meta beauty’ demand a democratic Web3 as a human right.

As a substitute of doing it with facial algorithmic signal scramblers (think the Privacy Hack subculture), they mix humour and romanticism with Goth warrior aesthetics. Body parts are exaggerated, faces sometimes angelic, sometimes animalistic. They wear grills and reflective tattoos to indicate their defiance of oppression, inspired by a generation of digital pioneers like Antoni Tudisco and Nova.

Mixed reality beauty for the Radical Romantics is a canvas for society’s joys and woes. As such, they mix soft hues like pastels and shimmer effects with tattoos, exaggerated nails and ears. They don’t draw back from branding, turning their “digital skin graffities” and logo headgear into Belief NFTs, currently available on Polemix.

The Romantic Radicals will liberate us from what we hide online and the shackles of knowledge tracking. Cait Cmo and Kes Inkersole, co-founders of PRO(TECH)T, a collective reimagining autonomy, identity and desire within the virtual worlds, imagine in “beauty through dissent” – a central tenet of the Romantic Radical way. “The emergence of surveillance make-up and glitch aesthetics signify the wonder in dissent and revolt,” they are saying. “In the long run, we’d wear filters over our faces until we grant consensual access to our IRL identity, allowing for digitised beauty to supply us safety wherever we go. Finding safety, each IRL and URL, is poised to alter the way in which we represent ourselves to the world, and subsequently, our beauty values.” 


The Emotive Collective seeks to redefine love. In the long run, a recent architecture of beauty will focus not only on the visual quality of digital beings, but on their personality and inner beauty. Things we felt were limited to humans – the fantastic thing about kindness and intelligence – can be just as crucial for digital beings. This subculture injects color or surreal elements in smaller doses, specializing in a softened and hazy skin rendering. Objects or nature act as connectors between beings, and the Emotive Collective often can be seen in pairs. 

“Love IRL and URL and identity are all in query in today’s times, and our futures,” the Institute of Digital Fashion stated on Instagram. “Who will you’re keen on within the metaverse?” It is a central query for the Emotive Collective who seek a recent era of ‘make love not war’. Leanne Elliott Young, co-founder of the Institute of Fashion explains: “Love is something which is seen as the foundation of human connectivity. As we dive into different iterations of ‘humanity’, our kinship and communities can be the areas by which we’re defined not by race or gender. To like within the metaverse can be connected to creative outputs of assets, birthing a ‘project’ or collaborations, constructing a universe with multiple ‘parents’.”

Haptic tech – AKA kinaesthetic communication or 3D touch – is vital for the Emotive Collective, influenced by video games. The emotions they feel for one another can be further facilitated by tech that enables them to feel the metaverse. OWO’s haptic vest recreates 30 different sensations to feel video games. Brainwave headsets could materialise digital beauty looks IRL, inspired by Jody Xiong’s bloom installation. The Liǎn experimental mask by Jann Choy responds to real-time online emotions through sentiment evaluation, a type of artificial intelligence. Posting, liking or commenting causes the mask to alter in appearance. Cultural theorist and Cyberpsychologist David Mattin wrote in a recent zine, “Virtual companions will unlock recent ways to serve a few of the deepest and strongest human needs we all know.” 


The Soul Alchemists also thrive on haptics, but with a concentrate on the soul’s aura. Via adaptive, perceptual skins and make-up, this tribe challenges what separates URL and IRL beauty. By activating biological IRL processes that may also be seen within the metaverse, they modify how humans move through dimensions, difficult the bounds of perception. The Soul Alchemists are recognisable from their glowing aura and markings, disappearing and reappearing, travelling through digital and physical dimensions into one blurred and extraordinary experience. 

The Unseen’s dual-reality SPECTRA eye color has pioneered this vision of make-up. “I actually have at all times been excited about exploring unseen worlds and using materials to bridge them. Physics shows us that many realities exist but are only invisible to the human senses,” says Lauren Bowker, alchemist and founding father of Unseen Beauty. “Alchemy to me is about combining skills to create something physical that didn’t exist before. I’m excited about the bridge between digital and physical and the way we will use materials as some extent of accessing other realities physically.”

Mixed reality beauty routines and products for the Soul Alchemists will incorporate mysticism to stimulate imagination, mental health, wellbeing and one’s ‘soul’ beauty. Some will express it through otherworldly expressions, channelling artist Roxi Basa’s virtual stories of metahumans. Others can be inspired by Harriet Davey’s nymph-like beings comparable to the Lady of the Lake Nimue

Wearable auras are already available within the Metaverse. RTFKT partnered with Byredo on the primary metaverse fragrance, AlphaMeta, fabricated from 26 ingredients representing 26 emotions and auras. Digital artist Piper ZY, who creates AR pieces from an entire ecosystem – architecture, music, media, fashion – believes “as technology and the mind converge further with prolonged reality experiences, we’ll see a trend in aesthetics that appear to come back from deeper layers of our consciousness and are felt as such.”


Very similar to smartphones disrupted skilled photography, synthetic creativity will increasingly be democratised through AI and digital creation tools. The Shape Shifters collaborate with other types of intelligence to create a recent era of beauty within the Metaverse. AI tools like GANs, DALL-Es and inventive partners like Roby will speed up unhinged self-expression. Joined by tens of millions, the form shifters will experiment with and create previously unimaginable beauty aesthetics, removed from traditional human representation. 

Using GANs, the Unseen Beauty created a recent crowd of otherworldly SPECTRA faces and digital beauty lifeforms which reply to music. These life forms may eventually hook up with our data, moods and biometrics and continuously evolve, very similar to the ocean tides. They may require care, very similar to beauty routines, or they might decay and even die, just like the NFT-based entities Lifeforms or the role-playing video game Genopets, which rewards players for exercising their body, mind and spirit through the care of their digital familiar.

An added dimension to the Shape Shifters is that, just like the Face Recyclers, they seek a “rallying secure space aesthetic” as coined by Cmo and Inkersole, co-founders of PRO(TECH)T. “Beauty within the metaverse is about trying on recent identities for size and survival…fiddling with different levels of distortion and proportion and reimaging the physical body,” they are saying. “Being inspired by the colossal possibilities of humans meeting machines. Digital spaces will be used for confidence, self-love and identity affirmation.”

“Postnet-Prophets” is how cross-disciplinary art label Tehnc describe their neural network portrait series exploring the generative mix of the physical and the digital through an AI algorithm. It is just not unlikely these AI and HI (human intelligence) collaborative beauty looks, when also paired with AR, could change into a part of a wearable beauty tool, used for style and telecommunication. 

That is what artist and futurist Piper ZY is prototyping. “Prolonged reality will change into our reality,” she says. “We’re already so societally and neurologically invested in our mind’s relationship with technology. Removing the hand held devices and stationary screens in favour of a greater network of experiences and applications across our physical world feels inevitable.”


The Truth Tellers place authenticity at the guts of their aesthetics IRL and URL. It will create a positive feedback loop and this beauty subculture will shine a light-weight on our humanly flawed tendency to show beauty standards into some extent of division. This outdated social conditioning can be the rallying call for the Truth Tellers who will open recent doors in humanity’s representation, bettering the worldwide human project. 

“We attempt to rebuild the social norms, the hierarchical structures and archetypal systems that dictate beauty ideas,” Elliott Young, co-founder of the Institute of Digital Fashion says. “It is a recent era, one which fundamentally must be inclusive and diverse. We would like to construct a very diverse vision and representation of our creative selves that’s beyond gender, race and society’s binary terms.”

The NFTY Collective is a project working to make sure individuals with disabilities, each seen and unseen, are capable of access and be represented in Web3 and the metaverse. “Our avatars represent real individuals who have expressed wanting the alternative to indicate up as they do in the true world,” says founder Giselle Motta. “One character wanted to specific their non-gender-conforming identity as an individual with disabilities; showing their mobility device that is vital to them, together with their full moustache and beard, make-up, and ornate accessories.”

Kami is the world’s first virtual influencer with Down’s syndrome, created by a collective of 100 women with Down’s syndrome. “A number of people still consider Down syndrome to be a flaw. I didn’t want any a part of us to be erased within the Metaverse,” Kami – with the assistance of her friends at DSI – explains. “If we construct the Metaverse with an actual representation of individuals of various abilities (like me), skin tones, sizes and genders, it makes a strong statement that these individuals are already perfect, just the way in which they’re. Everyone has the proper to exist, and feel they belong, in all places.”


Digital beauty infused with fantasy is what the Nature Mythics live for. With them, nature is magnified as the last word and most intelligent technology to adorn yourself with through mixed reality. Amped up dreamscapes, blurry and colour-changing effects with biomimetic qualities will help the Nature Alchemists replicate the allure of sea life, plants and cellular multiplication. The power to actually transform oneself has been regarded in myths and legends and is an area where we will now belong. 

Digital Fashion house Auroboros envisions the aesthetic of the long run to merge nature and advanced technologies. “We discuss with this Utopian aesthetic as ‘nature tech,’” they are saying. “Our digital pieces from our inaugural collection ‘Biomimicry’ showcase the intricacies of design inside nature, whether plant and human anatomy, referenced as external lymphatic systems on bodysuits or neural connections, algae and sharp folia.”

Interested in the IRL beauty expectations of the Nature Mythics, I asked Dr Jonquille Chantrey, voted the primary cosmetics doctor within the UK, in regards to the influence of filters and avatars she sees with patients. “Digital filters might help some patients see a version of themselves that they’re wanting to realize. But this will have negative effects, whereby people begin to develop a spot between their actual self and ideal self. And this will have an effect on dysmorphia,” she says. “On the bottom when treating real patients, it must be done with a really strong ethical compass.”

Beauty expression will nevertheless expand other points of their humanity, making the Metaverse a gateway for community, and spiritual and psychological resilience. Or perhaps the Nature Mythics will connect with nature as a type of nostalgia for a once unaltered planet and happier world. There isn’t a binary answer, the long run can also be a alternative.

Uncharted levels of self-expression have been given recent breath in an unfamiliar mixed reality. But beyond the self, Metaverse beauty subcultures all share a pioneering imagination and a necessity for kinship and equality, in tension with an uncertain world. They’re the primary settlers of what can be inscribed in history as the following destination for human identity and culture, with the courage to prototype a recent architecture of relationships founded on creativity and power sharing.

Cover image credit: photography POINT STUDIO

Recommended Products

Beauty Tips
No Comments

Sorry, the comment form is closed at this time.