IN THE FAST LANE: The Swedish music artist often known as Yung Lean has gotten into the driving force’s seat for a latest collaboration.

Rapping and race automotive driving are fields known to push certain limits so it’s fitting that the 26-year-old is leading a latest campaign fusing two Swedish firms — Chimi and the race automotive manufacturer Koenigsegg. As a part of Wednesday’s online rollout, there are lightweight titanium Forca-G sunglasses and a water-repellant breathable jacket in a Koenigsegg platform. The Forca-G shades retail for $600 and just like the $1,800 jacket, are race car-inspired.

Born Jonatan Hastad, the singer and songwriter rose to fame as a young person after his single “Ginseng Strip 2002” went viral via YouTube. The emo rap and cloud rap pioneer is alleged to have once worked at McDonalds and has many pursuits, including a noir rock opera. His dark leanings aren’t just fashion ones. A number of years ago the musician won the horror-related Bram Stoker Medal of Cultural Achievement from Trinity College’s University Philosophical Society. Earlier this yr the performer, who also releases music as Jonatan Leandoer127, lightened things up with the more lounge-inspired album “Sugar World.”

Began in Stockholm seven years ago, Chimi offers eyewear, ready-to-wear and accessories that are supposed to appeal to what the brand calls “a fearless lifestyle.” Chimi has freestanding boutiques in Stockholm; Gothenburg, Sweden; and Paris, in addition to distribution through such retailers as Ssense in Canada, Le Bon Marché in Paris, Tom Greyhound in Paris and Seoul, Browns and Selfridges in London, Rinascente in Milan and YME Universe in Oslo.

Earlier this month, the Koenigsegg Regera set a latest world record for production cars, accelerating from zero to 400 kilometers per hour in 28.81 seconds.

In true racing fashion, the 2 Swedish brands are racing to rack up interest in the brand new collaboration, and racked up 35,400 views as of Tuesday afternoon via a shared video post on Instagram.