Zara is fortifying its beauty lineup with hair products — and has tapped seasoned hairstylist Guido Palau to achieve this.

The corporate is introducing Zara Hair on Nov. 30, a boxed set including a gold gel, a gold glitter spray, a gold bobby pin and a gold comb that may retail for $49.90 in stores and online. Palau, who designed the products, said they’re the primary of many.

“That is the start of a complete rollout of products we’ll be doing, which drops next yr,” Palau said. “It is a teaser, something we thought we’d do for the vacations as a fun gifting idea and entering into the vacation season.”

As reported, sales for hair products are still on the rise — especially within the higher-end market. Circana data for the third quarter indicates a trade-up to prestige, as hair care unit sales within the mass market begin to wane.

Zara launched a makeup range in 2021. Last yr, the corporate tapped Jo Malone to create a fragrance collection under her second brand, Jo Loves. Hair products have been discussed for years, Palau said. “They’re conscious of ideas; they’re very open and a modern-thinking brand,” he said of the partnership. “We talked about doing a hair line some years ago.”

Palau’s idea was to begin with products more cosmetic in nature, versus proper hair care, given Zara’s bread and butter business. “The concept is the primary drop is more fashion-led,” Palau said. “There can be other drops that come that may nod to fashion, in addition to principal styling and hair care products.”

He also designed the gathering to appeal across demographics. “It’s for anyone, any age, who fancies a bit holiday spirit of their hair and needs a bit little bit of sparkle,” he said. “It’s simply to rejoice. I all the time get asked backstage how someone could make their hair a bit bit more special for the evening or in the event that they were going out — you’ll be able to try this with a number of easy products.”

Each product was designed for ease of use, too. “You possibly can update your hair by just putting within the bobby pin — it takes your hair from being naturally easy to something a bit bit more glamorous and with a bit more edge to it,” he said. “With the gold gel, you get this great shimmer, and with the golden glitter spray, you get a bit luster. It could possibly start out very mild, or you’ll be able to construct up a way more extreme, exaggerated look.”

Palau reasoned that the flexibility of the products mirrored the larger state of the wonder industry. “It’s a crazy time in beauty — there’s no rules once you go on social media. You’ve gotten all the things represented from extreme beauty and hair ideas to easy and natural ideas. I’ve been on this industry for a very long time, and that is probably the most democratic, which is unbelievable,” he said. “There’s no rules and the message is to be yourself, be whatever you wish. Leave it easy, or push it wherever you wish it to go.”