Zero10 has partnered with Crosby Studios to reimagine its metaverse store with a first-of-its kind pop-up that bridges the physical and virtual retail experience through augmented reality.

Situated at 138 Wooster Street in SoHo, the space will feature a five-piece virtual collection designed by Crosby Studios, which also conceptualized the retail experience and interior design. Shoppers may have the chance to try on digital-only pieces on the concept space, introducing a recent solution to shop and interact with fashion.

Upon entering a fitting room, guests might be prompted to scan QR codes with their iPhones. The QR code scan will then cause them to the Zero10 app page where the gathering lives. Through AR, customers can try on digital clothing in real-time or via photo by uploading any picture from their camera roll to routinely overlay pieces and share on social media. Guests can experiment with different computer graphics made possible through AR technology. Three of the items from the digital collection might be freed from charge for fitting and saving to the digital wardrobes throughout the app. One special item should be purchased prior to trying on ($5), and the ultimate piece is a limited-edition NFT of disappearing pants, available for purchase at 0.1 ETH through the Zero10 app.

The gathering will only be available in-store throughout the pop-up. Afterward, it’s available through Zero10’s app starting Sept. 18.

The pieces include a checkered suit, light short, pixel leopard hoodie, disappearing pants and video game pants.

Crosby Studios’ signature pixelated print — inspired by the ’90s video game aesthetic, is throughout the pop-up’s interior.

“That is my first experience working with digital clothes and moderately than attempt to mix the digital with the physical — to melt the virtual reality aspect of it, if you happen to will — I as a substitute sought to have a good time the digital nature of the gathering. Through the prints and patterns chosen and specially created, I wanted to emphasise the virtual-only existence. It was highly necessary to me to re-conceptualize the concept of fashion with this limited collection and I aimed to try this by reinventing the complete retail experience, from store environment and design to the very clothes guests are in a position to shop,” said Harry Nuriev, founding father of Crosby Studios.

George Yashin, chief executive officer of Zero10, an AR fashion platform, said, “Our project with Crosby Studios is a showcase of how the design and technology could coexist in each physical and digital worlds that merge increasingly more. We desired to create a recent concept of pop-up space responding to retailers’ needs to draw a recent generation of consumers but in addition evolving the format of pop-ups that will not be about product display any longer. As Zero10 is part of digital fashion, this space with AR technology integrated into is aimed to mix metaverse experience with a deal with creation and interaction by bringing it to the physical world to make it more mainstream. Zero10 X Crosby Studios project is step one toward our modern AR mirror pop-up product that might be released soon.”

Customers can enroll and select a selected time slot for his or her visit to the pop-up at crosby.zero10.app/.