PARIS — Fifteen years after Dior Ceaselessly’s introduction, the inspiration brand could have a latest campaign featuring Anya Taylor-Joy and Yara Shahidi on the Salk Institute, WWD has learned in an exclusive preview.

Taylor-Joy and Shahidi are each Dior ambassadors representing women’s fashion and sweetness. The campaign was directed by Damien Krisl and photographed by Camilla Akrans.

In 1959, physician Jonas Salk, who developed the polio vaccine, turned to architect Louis Kahn to create the Modernist research facility with daring lines he envisioned within the La Jolla community of San Diego, Calif. The campus was finished in 1965.

Dior Ceaselessly, first out in 2007, boasted formulations combining longwear and skincare attributes. This 12 months, the following generation of its products, created by Peter Philips, creative and image director of Dior makeup, were introduced. These are billed to have longer, 24-hour wear, more skincare attributes and a cleaner formula.

The launch has met with success. In accordance with NPD Group data, from February 2022, Dior Ceaselessly ranked among the many top 10 fluid foundations for the primary time.

Dior Ceaselessly, which has 42 shades, placed first within the fluid foundation category in France and Italy, and third within the segment within the U.K. and Spain. Dior Ceaselessly became the bestselling face franchise in Germany. While over in Japan, Dior Ceaselessly’s sales were up 75 percent in February 2022 versus February 2021, NPD data showed.

The brand new campaign is resulting from break in January 2023.

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