PARIS — Allies of Skin, the Singapore-based skincare brand, has raised $20 million from Meaningful Partners.

The funds shall be used to speed up Allies of Skin’s U.S. push, online and offline, including more marketing, research and development, and team-building there.

Nicolas Travis launched the science-led brand in 2016 with three products. The 1A All-Day Mask was the hero of the trio, which stemmed from Travis’ belief in double masking and combination treatments.

The road has grown since and today features a full skincare range, with formulas containing clinically proven actives — comparable to retinoids, vitamin C and antioxidants — in high concentrations and biocompatible formulas to repair regenerate and train skin to perform at its best in minimum steps, in keeping with Allies of Skin.

Inclusivity and mental health are essential elements of the brand’s ethos. It donates profits yearly to related nonprofits and goals to support clients on their path to well-being.

The corporate in a press release named the constellation of celebrities who use the brand: Kaia Gerber, Behati Prinsloo, Rose Byrne, January Jones, Phoebe Dynever and Henry Golding, the latter of whom was an early investor in Allies of Skin.

The brand is now sold in 36 countries through 40 retailers, including Space NK, Mecca, Sephora, Dermstore and Cult Beauty. Altogether it’s present in greater than 800 doors. Allies of Skin can be sold online through allies.shop.

“Constructing on Allies of Skin’s success abroad, Meaningful Partners is committed to supporting the brand’s exponential growth across their existing markets and throughout the U.S.,” Allies of Skin said within the statement.

“After earning a fanatical customer base through their supercharged formulations and cutting-edge latest product development, we sit up for supporting the company alongside our talented bench of beauty operating expertmembers as they proceed to deal with the expansive U.S. market,” said Jake Capps, managing partner at Meaningful Partners. “With a lineup of clinically backed latest product launches, operational excellence and a robust team, Allies of Skin is positioned for achievement within the U.S. during this exciting next phase of growth.” 

Meaningful Partners is predicated in Los Angeles. It invests $10 million to $50 million-plus in consumer services and products businesses that deal with purpose in addition to profit, in keeping with Allies of Skin. These are lower-middle market and high-growth firms wherein it takes a minority or majority stake.