Kure Bazaar is staking a bigger claim within the U.S.

The pioneering French eco-friendly nail polish brand debuted its corner in Saks Fifth Avenue’s Recent York flagship on Nov. 17. That marked the primary time Kure Bazaar opened a department store shop-in-shop and offers services within the country.

“We all the time like to be in between fashion and sweetness,” said Christian David, the brand’s founder. “We were born in the style industry.”

That’s to say — backstage at fashion shows, where Kure Bazaar products have been used on models for the likes of Jean Paul Gaultier, Stella McCartney and Balmain catwalks.

“Our colours are like a fashion accessory,” said David, who called the tie-in with Saks a “beautiful match.”

Kure Bazaar’s 130-square-foot location there, also offering products, is on the department store’s second floor.

The U.S. is among the many brand’s top priorities today.

“There’s now an enormous demand and trend around nail care [in the country],” David said. “That’s an about-face from the long-lasting gel craze of the recent past.”

For the reason that Saks launch, Kure Bazaar’s Organic Cuticle Oil has sold best.

“It’s one hundred pc organic — the primary one on the planet, with an infusion of rose,” said David, who considers the brand’s nail polish to be “like a small luxury product.”

More U.S. openings could happen, in Miami, Los Angeles and San Francisco moving forward.

“This is certainly for us a recent start for the brand,” he said.

Kure Bazaar, with its greater than 200 stock keeping units, could be found worldwide in 500 to 600 doors, although primarily in Europe. Its bestsellers overall include the bases, resembling Super Base with silicium, that’s also a treatment.

France is Kure Bazaar’s largest market, followed by the U.K. and Japan. A nail bar and services are expected to open in Tokyo, too, throughout the next 12 months.

The brand, which launched in May 2012 on the Bon Marché department store in Paris, began celebrating its tenth anniversary last 12 months — and the fete will extend through 2023.

Yearly, Kure Bazaar sells around 1 million products, with a nail polish going for 16 euros and bases for 22 euros. It has registered on average roughly 25 percent organic sales growth annually.

Developing its e-commerce activity is one other focus for 2023, although brick-and-mortar stays the brand’s priority.

“I don’t wish to grow to be a [digital-first] brand,” maintained David.

In September 2022, Kure Bazaar opened its capital for the primary time, to Vesper Investissement, which took a minority stake to assist support and develop the business.

“We all the time need more research,” said David, underlining Kure Bazaar is poised to launch its third product formula and that the brand all the time goals to be groundbreaking with innovation.

“I dream concerning the U.S.,” he continued. “It’s impossible to go seriously to the U.S. when you will not be strong.”

The chief now splits his time between Paris and Recent York.

“I definitely need to know my recent consumers and clients in Recent York,” he said.

Further down the road, Kure Bazaar might grow to be more involved on the planet of hospitality.

“It means extra space, more time — I like the thought of time — to deal with people,” David said.