Saks Fifth Avenue has launched a multifaceted campaign that spotlights the importance of mental well-being and raises funds to support the Saks Fifth Avenue Foundation’s mission to make mental health a priority in every community.

For the campaign, Saks has partnered with mental health and wellness influencer Yasmine Cheyenne to create custom content that can be published across Saks-owned digital platforms throughout the month of May, including interviews and videos on Saks’ social media channels and an exclusive feature on The Edit, Saks’ online editorial hub for fashion news and magnificence inspiration.

Saks has also worked with Cheyenne to curate a group of wellness items that could be used this month and all year long to assist customers support their well-being, including a mindfulness journal, yoga gear, skincare products and meditation cushions. The offering is offered to buy at saks.com/mentalhealth.

Throughout the month, Saks will donate 10 percent of online sales from the curated wellness array and Saks Fifth Avenue brand merchandise to the Saks Fifth Avenue Foundation, which supports nonprofits working to extend mental health awareness and education, improve access of care and promote the tools and skills that construct positive mental health for many who need it most.

On Friday at 2 p.m. EST, Cheyenne will host a virtual event on Saks’ digital events platform, Saks Live, to share her suggestions for reducing anxiety, increasing happiness and finding easy every day practices that may also help support positive mental health and self healing.

Since its founding in 2017, Saks Fifth Avenue and the Saks Fifth Avenue Foundation have donated greater than $6 million to U.S. mental health initiatives and reached greater than 6.6 million individuals with messages that combat the shame and stigma surrounding mental health struggles. The muse’s primary mental health partners are Bring Change to Mind, Columbia University Department of Psychiatry, Girls Inc., Inspiring Children Foundation and The Trevor Project.