Balmain is all set for beach getaways.

Saks will launch an exclusive beach-themed capsule collection by Balmain on Tuesday. It can also unveil its first handbag shop-in-shop on the Saks Fifth Avenue flagship in Recent York.

The Balmain Beach capsule consists of girls’s and men’s ready-to-wear, handbags and shoes created exclusively for Saks. The gathering was inspired by Balmain creative director Olivier Rousteing’s memories of summer escapes to beaches within the South of France while growing up in Bordeaux. Playing on a number of the hottest looks from recent Balmain collections, the capsule blends house signatures with the spirit of a European beach getaway.

To have a good time the launch, Saks Fifth Avenue Recent York will present two immersive visual displays dedicated to the gathering from Tuesday through July 3. The installation, which is titled Summer Sensation, will incorporate a vivid warm color gradient, dimmed lighting and reflective materials to depict a peaceful sunset scene. They might be positioned on the principal floor housing handbags and on the third floor housing women’s designer ready-to-wear.

At the identical time, Balmain has opened its first handbag shop-in-shop on the flagship as a part of the brand’s continued give attention to its handbag business.

The beach capsule might be carried on Saks.com and Saks stores in Recent York; Beverly Hills; Bal Harbour, Boca Raton, Palm Beach and Naples, Florida; Atlanta, and Phoenix.

Tracy Margolies, chief merchandising officer at Saks, said, “We’re thrilled to expand our long-standing partnership with Balmain with this limited-edition capsule collection and the brand’s first handbag shop at our Recent York flagship. Balmain and Olivier Rousteing are forces in luxury fashion, and we all know our customers might be excited to have this exclusive access to those latest offerings from of probably the most sought-after names within the industry. We’re honored that Balmain selected to partner with Saks to bring these two necessary initiatives to life.”

Rousteing said, “Beach holidays spent with close family and friends have at all times been necessary for me. While growing up in Bordeaux, summer meant long days on beautiful beaches in Biarritz, Arcachón and Saint Jean de Luz. Today, my August breaks with friends in Greece and Sicily are my favorite moments of the yr — allowing me to chill out, recharge and just benefit from the sun, waves and evenings. This collection, prepared exclusively for Saks, channels a number of the great memories that I even have of those all-too-short summer escapes. Riffing on a number of the hottest looks of recent Balmain collections, my team and I even have blended together house signatures with the optimistic and sensual spirit of a European beach get-away.”

Emily George, president, Americas, at Balmain, added. “The expansion of Balmain handbags is a key priority for our business, as is our long-standing partnership with Saks across all categories, so the flagship in Recent York City is the proper home to launch our first global Balmain handbag shop.”

Rousteing, who was appointed creative director of Balmain in 2011 when he was only 24, has been having a busy season. The designer was in Recent York last month where he was honored at The Recent School’s annual Parsons Profit. Balmain has been raising its profile across the U.S. because it prepares to open stores in Houston and Atlanta in July, Dallas in September, and Costa Mesa, California, in October.