Maesa, the wonder incubator behind Flower Beauty by Drew Barrymore, TPH by Taraji P. Henson and Kristen Ess Hair, amongst others, is launching an annual program for early-stage entrepreneurs, who will each receive a $35,000 grant.

The Maesa Magic Incubator has been designed for 3 early-stage beauty and wellness consumer packaged goods entrepreneurs, who’re either within the pre/early-launch phase or have achieved lower than $100,000 in sales to-date. 

This system offers a 12-week intensive curriculum, specifically tailored to bring their respective brand visions to life, in addition to admission into the “Way forward for Commerce and Work” program, hosted by the Emerson Group, situated on-site at Harvard Faculty Club.

“The #MaesaMagicIncubator is launching with the intent of cultivating a community of empowered beauty founders. It was born out of the necessity to bridge the entrepreneurial access gap that also looms large in the wonder and wellness sectors,” said Piyush Jain, chief executive officer of Maesa. “Whereas many incubators may require a certain level of revenue or readiness to market, Maesa opens its doors to pre-launch or early-launch ventures, providing an exceptional opportunity for nascent ideas to be nurtured.”

This system will culminate with a pitch deck presentation to an advisory board, comprised of Maesa executives, founder partners and leading industry experts, each providing participants feedback. 

Program mentors will include Mindy McKnight, founding father of Hairitage, Brooklyn & Bailey McKnight, and Andrew Fitzsimons, founder of worldwide hair care brand Andrew Fitzsimons Haircare. 

Successful completion of this system will lead to a $35,000 grant for every participant, with Maesa specializing in offering support, mentorship and initial funding moderately than acquiring equity, in line with Jain.

“While we can be providing significant resources to those entrepreneurs, our reward isn’t a stake of their businesses. As a substitute, our ultimate reward is seeing these early-stage entrepreneurs break through barriers, make their mark within the industry and succeed. That success, and the innovation and variety it brings to the wonder and wellness industry, is our ultimate goal,” Jain told WWD.

“Beyond the initial funding, we attempt to equip our entrepreneurs with the tools obligatory to construct successful brands from concept to aisle,” he continued. “Our commitment extends well beyond the duration of this system through the network and skills we aim to supply our participants, as we imagine these elements aid in shaping the longer term of those beauty and wellness entrepreneurs.”

All interested, eligible entrepreneurs can apply to the #MaesaMagicIncubator program before Sept. 1.