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31 Aug

Tory Burch Launches Fragrance Layering Oils – WWD

Tory Burch Launches Fragrance Layering Oils – WWD

Tory Burch is expanding her fragrance assortment.

The designer, who serves as executive chairman and chief creative officer of her namesake brand, is introducing a recent format to her range of scents. Called the Essence of Dreams Layering Oils, the range will debut in Tory Burch stores and online, along with Nordstrom, on Friday. Each of the three fragrances is priced at $60.

The launch comes one yr after Burch introduced the Essence of Dreams fragrance collection, the brand’s inaugural perfumes with fragrance licensee Shiseido. “We created layering oils to provide people a recent solution to take into consideration fragrance. I desired to capture the purest type of vetiver, sandalwood and rose. They’re luxurious and exquisite to wear alone, or layered to reinforce one other scent you’re keen on,” Burch said in an email.

The three oils are designed to either be layered or worn alone. Essence of Rose blends Bulgarian rose, upcycled rose water, bergamot, a morning dew accord and musks; Essence of Vetiver incorporates notes of Madagascan vetiver, ambrette absolute, bergamot, black pepper and coriander seeds; Essence of Sandalwood combines Australian sandalwood, balsamic and cedar notes.

Those notes are each suspended in a mix of avocado oil, vitamin E and olive oil, and housed in Malin Ericson-designed bottles.

“I even have definitely seen a shift in the way in which people approach fragrance. It isn’t about wearing the identical one for years, it’s about experimenting with different scents based in your mood,” Burch continued.

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