PARIS – Sephora has named Deborah Yeh global chief marketing officer, effective Nov. 13.

The chief has been the prestige beauty retailer’s global chief purpose officer since Jan. 1 and formerly served as executive vice chairman, global chief purpose officer and CMO of Sephora for North America.

“On this [new] role, Deborah will give attention to reinforcing Sephora’s brand desirability and continuing to extend its global community of loyal members,” the LVMH Moët Hennessy Louis Vuitton-owned retailer said in an internal memo obtained by WWD.

“She may also keep fostering collaborations across regions and inspiring best-practice sharing, while staying accountable for Sephora’s purpose and sustainability strategy,” it continued.

Yeh is to proceed reporting to Guillaume Motte, president and chief executive officer of Sephora, and remain a member of Sephora’s global leadership team.

In her recent position as global CMO, Yeh succeeds Steve Lesnard, who’s leaving Sephora to pursue other opportunities on Nov. 2, the retailer said.

“Over her 11 years with Sephora, Deborah has had a remarkable impact on our business. Each in her global purpose role these past two years, and previously as chief marketing officer of Sephora North America, she has driven breakthrough initiatives for Sephora, she has driven breakthrough initiatives for Sephora, including the launch of Sephora’s award-winning ‘We Belong to Something Beautiful’ brand campaign, the revamp of our U.S. loyalty program and the cocreation of our flagship event ‘Sephoria,’” Motte said in the inner memo.

“She has also been strongly accelerating our commitment to sustainability, diversity, equity and inclusion in North America and at a world level,” he continued. “I’m sure she will likely be instrumental in continuing to further construct excitement and engagement inside our global beauty community.”

Yeh joined Sephora as CMO for the Americas, and prior to that spent 4 years at Gap and 4 years at Goal.

In other company news, Sephora also said that Rehana Osmany, global general manager of Sephora Collection, will now report on to Motte, in addition to turn into a Sephora global leadership team member.

Osmay joined Sephora in July 2021. Before that, she was general manager of Parfums Christian Dior France and general manager central Europe for the brand.

Motte underlined that girls now make up two-thirds of Sephora’s global leadership team.