Fifteen years after his passing, Paul Newman’s philanthropic legacy has found a latest avenue.

Hair care brand Wet Brush has partnered with the late actor’s food company, Newman’s Own, to introduce a limited-edition Pro Detangler hair brush inspired by Newman’s famously blue eyes.

The launch marks the primary collaboration under Newman’s Deal, an initiative introduced in 2022, which allowed brands for a transient period to use to make use of Newman’s name, image and likeness to advertise their product — as long as all proceeds from any proposed collaboration could be donated to charity.

“It’s vital for us to proceed Paul Newman’s dedication to philanthropy, but we wish to get as many brands as possible involved in doing the identical,” said Nicole Malcolm-Manyara, chief marketing officer at Newman’s Own, noting the corporate has donated one hundred pc of profits — greater than $600 million — to charitable organizations since its founding in 1982.

Greater than 1,500 of the Wet Brush x Newman’s Own Pro Detangler in Deep Blue have been produced, available for purchase for $14.95 at wetbrush.com. Proceeds from the launch will go toward organizations including SeriousFun Children’s Network, which was began by Newman in 1988 and now comprises a network of 30 camps and programs which aim to support children through adversity.

“We consider everyone deserves a smoother path in life — not only relating to hair, but additionally in facing the challenges that many communities endure of their on a regular basis lives,” said Emily Reinheimer, senior director of selling at Wet Brush parent company, Beauty by Imagination. “Like Paul Newman’s mission was to spread joy, we, too, are committed to bringing just a little bit more joy into the on a regular basis routines of youngsters and their families.”

Malcolm-Manyara didn’t specify what number of more Newman’s Deal collaborations the world can expect to see, but said brands across beauty, fashion, apparel and residential goods categories have expressed interest in teaming up. “Wet Brush is the primary company we’re partnering with, and we wish to proceed to partner with other brands — whether on this or other capacities — to do more work in our communities and be as philanthropic as we are able to.”