PARIS — Yves Saint Laurent Beauté has teamed with Re:wild, an NGO, on a sustainability program aimed toward protecting biodiversity.

Dubbed Rewild Our Earth, it’s the brand’s broadest eco-related commitment so far.

“We at all times attempt to be relevant and consistent, and resonate with the spirit, mind-set, DNA and codes of Monsieur Saint Laurent,” explained Stephan Bezy, international general manager of Yves Saint Laurent Beauté, at L’Oréal.

He cited the designer’s famous phrase: “J’ai participé à la transformation de mon époque.” (Which translates to: “I participated within the transformation of my era.”)

Saint Laurent was at all times of the moment. When feminism was on the rise within the ’60s, he offered women a wardrobe chockablock with what had been men’s traditional clothing, as an illustration.

“He really resonated along with his time,” said Bezy.

Fast-forward to today and the environment is amongst probably the most critical issues — not least the way it affects the lack of biodiversity. Seventy-five percent of the terrestrial environment has already been severely altered, in response to the U.N.

“We have now a treasure on our hands; we’d higher work hard to guard it,” said Bezy.

Specifically, Rewild Our Earth intends to guard and restore 100,000 hectares of land — practically 10 times the expanse of Paris — by 2030. Safeguarding biodiversity in locations negatively impacted by climate change, where YSL’s beauty ingredients are culled, takes priority. Those include the Ourika Valley in Morocco, a rustic that was near Saint Laurent’s heart and inspired him, and where in 2013 the YSL beauty brand launched its Ourika Community Gardens project to revive at-risk environments and help empower local communities. Haiti, Madagascar and Indonesia are on the list, too.

There may be also a latest brand sustainability platform, called Change the Rules, Change the Future, which is built on three most important pillars, including reducing impact, “rewilding” the earth and the Abuse Is Not Love program.

The brand has, as well, unveiled its first sustainability report, which shows YSL Beauté’s efforts across its business.

Last yr the corporate became a part of the United Nations Decade on Ecosystem restoration. And for its newest program, YSL Beauté is collaborating with Re:wild, which works in 188 conservation areas in 89 countries on “rewilding,” or protecting and restoring biodiversity, and to advance ecological restoration globally. This involves conservation based on an effort to enable natural processes, repair damaged ecosystems and restore degraded landscapes.

“As a worldwide society, our livelihood and the health of our planet is determined by the wild; we’re all connected to the natural world,” explained Penny Langhammer, executive vice chairman of Re:wild, in a press release. “With the intention to fight climate change, we don’t have to reinvent the planet, we just have to rewild it and create opportunities for our ecosystems to recuperate. Through this longterm collaboration with YSL Beauté, we are going to advance our efforts to guard and restore Earth’s most irreplaceable areas.”

Within the Ourika Valley, the brand grows various ingredients, corresponding to marshmallow, iris, jasmine, walnut and saffron. In Haiti, there’s the sourcing of vetiver, an ingredient within the scents L’Homme, La Nuit de L’Homme and Opium. Madagascar is linked to vanilla and geranium, present in Black Opium, Libre, Le Vestiaire des Parfums and Y, while the procurement of patchouli is spotlighted in Indonesia. That ingredient is utilized in Mon Paris, Black Opium and Le Vestiaire des Parfums.

“With this ambitious latest program, YSL Beauté is affirming the importance of championing work on land system change: one in all the nine ‘planetary boundaries’ which have been identified because the earth’s limits which, if crossed, will seriously compromise our planet’s suitability as a habitat for human development,” said Caroline Nègre, international sustainability and scientific director at YSL Beauté.

The brand’s aim to scale back its impact focuses on transitions toward low carbon and circular economies, plus putting in targets in step with today’s climate science. To scale back its environmental footprint, YSL Beauté is taking many steps, corresponding to prioritizing bio-based ingredients, in order that they make up 70 percent of the overall by 2023. It’s transitioning to wholly carbon-neutral factories in France this yr.

YSL Beauté launched the Abuse Is Not Love program in 2020 to combat intimate partner violence through an NGO prevention program. That’s now present in 19 countries, including the U.S. and China, and has educated greater than 130,000 people. Abuse Is Not Love might be rolled out to 33 countries by yearend and goals to coach 2 million people by 2030.

For more, see:

YSL Beauté Steps Up Its Abuse Is Not Love Program

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