Splits59, the Los Angeles-based activewear brand founded by Jonathan Schwartz, has partnered with Isabella Boylston, a principal dancer with the American Ballet Theatre, on a ballet-inspired collection that launched online Monday.
The gathering features Splits59 classic pieces with a ballet-inspired twist reminiscent of the Airweight jumpsuit, Airweight leggings, Airweight shorts, daisy T, and Airweight bra with ruching, in black, white, heather gray and rose.
The 11-piece offering retails from $58 to $158 and is sold exclusively at splits59.com.
“We actually desired to launch our ballet collection taking a really authentic approach. We rigorously considered the approach to life of a dancer and what pieces she would want on a each day basis. To be able to further this idea, we decided to go to the source and were so comfortable that Isabella desired to collaborate on it,” said Sharon Quarantino, vice chairman of e-commerce at Splits59.
Quarantino had began to see a ballet trend recently, she said. “Once we began working on this capsule, we concurrently began trying to find the right partner. When Isabella showed interest in working with us, we jumped at the chance,” she said.
Boylston was brought in and shown the gathering after it was designed to be certain that it could make sense for her day-to-day life as a ballerina, Quarantino said. “When she gave her stamp of approval we knew we had created something for the approach to life of each a ballerina and our energetic core consumers who wear Splits59 for each aspect of their life.”
That is the primary time that Splits59 has partnered with a ballerina, “but hopefully not the last,” she said. Their current arrangement is only for this season, “but we do have something special coming out around the vacation season, and hope that we will collaborate again,” she said.
Boylston will appear in images on Splits59’s website, in promoting and on their social channels.
Boylston, who was born in Sun Valley, Idaho, began dancing on the age of three. She joined ABT Studio Company in 2005; the primary company as an apprentice in May 2006, and the corp de ballet in March 2007. She was promoted to soloist in June 2011 and to principal dancer in 2014.
Her upcoming ABT performances including playing the title role in “Giselle” on July 17, Odette/Odile in “Swan Lake” July 10 and Juliet in “Romeo and Juliet” July 19 on the Metropolitan Opera House in Recent York.
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