On the Golden Swan within the West Village on Nov. 15, fintech startup payment company Catch hosted executives from across the sweetness and retail industries.

Courtney Armstrong, vice chairman of luxury e-commerce at L’Oréal; Jen Kasper, senior vice chairman of media of the Americas at LVMH; Zina Zegans, executive vice chairman and chief brand officer at Nicole Miller; Chris Peña, global vice chairman of consumer technology at PVH Corp.; Wendell Brown, senior director of styling at Ralph Lauren; Samantha Yeager, director of retail supply chain at SoulCycle, and Cara Brophy, executive producer at TikTok, joined the corporate for cocktails and lightweight bites.

With slightly below 100 brand partners, Catch is growing quickly. Differentiating itself throughout the fintech space, the U.S. alternative payment company and mobile app goals to place more direct dollar rewards back into the consumers’ hands when using bank accounts or debit cards. Brands currently participating with Catch are a few of the biggest names in the sweetness and retail industry including PacSun, Ouai, Everlane, Rare Beauty, Summer Fridays, Florence by Mills, Soul Cycle, Kosas, Good American and Set Energetic.

Notably, the corporate’s cofounders, all friends and Stanford graduates, bring experience from a few of today’s top technology corporations. Each Nico Perdomo, chief executive officer of Catch, and Vijay Singh, chief technology officer at Catch, come from Affirm, while Denia Ebersole, chief operations officer at Catch, comes from Google, and Whitney LaRow, chief architect at Catch, comes from Granular.

Catch allows consumers to reap the advantages of not using a bank card. When testing with the payment company, the processing fees payment corporations that might typically be paid to bank card corporations are redistributed back to the brand to pass on to consumers in the shape of store credit and help construct a returning customer.

What makes Catch stand out particularly is it offers equitable rewards from partner brands — with a minimum of 5 to 10 percent direct dollar rewards each time. When earning rewards, the offers can be found for consumers to redeem on the mobile app’s wallet inside five days of buying, with each merchant deciding its own rewards’ expiration period. Rewards are also available to share with family and friends.

“The younger generations are in search of alternative payment methods than the normal bank card,” said Perdomo. “The explanation why people use bank cards is because people pays later and rack up rewards. The buy now, pay later model addressed the installment payments and at Catch, we’re tackling the rewards side.”