The annual Met Gala, which raises funds for the Metropolitan Museum of Art’s Costume Institute, took place on the primary Monday in May, per its regular schedule. The theme for this yr’s event was “Karl Lagerfeld: A Line of Beauty,” honoring the late clothier Karl Lagerfeld.

True to theme, most of the looks on this yr’s Met Gala red carpet paid homage to the designer, with attendees wearing a variety of tweed, which he repeatedly reinvented during his time as creative director of Chanel, in addition to many black-and-white ensembles, synonymous with Lagerfeld’s personal signature black-and-white suiting looks.

Lagerfeld was Chanel’s creative director from 1983 until his death in 2019. Under his creative eye, the home became a worldwide multibillion-dollar brand. As well as, Lagerfeld was the creative director of Fendi from 1965 until his passing. He also held two separate stints as creative director of Chloé, the primary time from 1963 to 1983, after which from 1992 to 1997. In 1984, Lagerfeld also began his own eponymous label.

As one in all the most-watched nights in fashion, The Met Gala was a giant moment for brand exposure, not just for brands Lagerfeld was related to, but for the opposite labels that brought his legacy to life.

Unsurprisingly, Chanel was the highest earning brand in Media Impact Value, earning $110.7 million in MIV, based on data from Launchmetrics, a software and data insights company with a give attention to fashion, beauty and luxury. MIV is a proprietary metric that assigns a real monetary value to marketing strategies across print, online and social media so as to calculate ROI.

Dua Lipa, top placement, $1.4 million in MIV

Of all Chanel’s celebrity placements, Dua Lipa got here out on top. The singer, who was one in all this yr’s Met Gala co-chairs, wore a bridal look from Chanel’s fall 1992 couture collection, which was sported by supermodel Claudia Schiffer during its runway debut. The cream tweed gown was lined with black thread and features fringe on the hem, pockets and a corset-style bodice. She accessorized with an announcement necklace by Tiffany & Co., which was crafted with greater than 200 carats of diamonds.

Chanel, $110.7 million in MIV

To almost nobody’s surprise, Chanel was the highest grossing brand for the night when it comes to MIV with $110.8 million. There have been many vintage Chanel moments from Nicole Kidman, who rewore the dress she wore within the brand’s 2004 No. 5 campaign; Margot Robbie who rewore a dress Cindy Crawford debuted on the runway in 1993 and Blackpink’s Jennie, who wore a dress from 1992. All these dresses were Lagerfeld’s creations. Looks featured Lagerfeld’s signature black-and-white color scheme, and Jennie wore a dress with Chanel’s signature camellia flower on the waist.

Fendi, $32.3 million in MIV

Coming in after Chanel for MIV was the opposite brand Lagerfeld designed for until his passing, Fendi, with $32.3 million. The brand was worn by Fendi’s current creative director Kim Jones, co-creative director Silvia Venturini Fendi, Delfina Delettrez Fendi, Kate and Lila Moss, Gwendoline Christie, Precious Lee, Suki Waterhouse, Christina Ricci and Song Hye-Kyo.

Gucci, $19.6 million in MIV

Although not a Lagerfeld-affiliated brand, Gucci had a giant night on the Met Gala as well with creations paying homage to the designer helping it reach $19.6 million in MIV. Guests wearing Gucci included Serena Williams, A$AP Rocky, Alessandro Borghi, Daisy Edgar-Jones, Halle Bailey, Idris Elba, Sabrina Elba, Jessica Chastain, Julia Garner, Salma Hayek and Sienna Miller. Williams wore a black gown complemented by pearl necklaces, inspired by Chanel’s signature pearls. Chastain wore a black gown with sunglasses, Lagerfeld’s signature accessory.

Schiaparelli, $15.6 million in MIV

Met Gala co-chair Michaela Coel wore a jewel-adorned gown by Schiaparelli to this yr’s Met Gala, aiding the brand’s $15.6 million in MIV. She wasn’t the one star choosing Schiaparelli, with Kim Kardashian wearing a custom Schiaparelli high fashion gown dripping in pearls, inspired by Chanel’s pearls that Lagerfeld also reinvented persistently. Recent York theater producer Jordan Roth, styled by Michael Philouze, wore a black Schiaparelli gown with an announcement fan accent on the bodice paired with opera gloves.

Tiffany & Co., $9.8 million in MIV

Tiffany & Co. adorning Dua Lipa with their diamond necklace actually helped its $9.8 million MIV reach throughout the Met Gala. The brand also accessorized actress Florence Pugh with diamond earrings, rings and bracelets.