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24 Jan

Charli XCX’s latest music video celebrates love with otherworldly

Yesterday was an enormous day for Charli XCX fans. Not only did the singer announce her third album, and first in five years, revealing the duvet and tracklist for the record coming September 13 but she also dropped the video for her latest single “Blame It On Your Love” featuring Lizzo.

Directed by Bradley & Pablo, fresh off of Rosalia’s ode to nails “Aute Cuture,” the video opens as a take-off of Calvin Klein’s #MyCalvins campaign (“I evolved in 2023”), as an otherworldly solid of characters is introduced. There’s Karla and Anika the fertility nymphs, and Melissa and Clara the K9 filterheads (imagine the Master from Buffy but when dogs and never bats were the source of vampires). Then there’s Dee and Kai, angelic intimacy revivalists; and Z, Tommy and Lula, polyamorous sea level survivalists.

The video is a celebration of affection in all it’s strange forms – messy, imperfect, beautiful, boundless. Body modification takes centre stage with incredible prosthetics from Emily Schubert and Izzi Galindo, all the things from elf ears to aquatic and canine-inspired looks. Juan Alvear is back with Bradley & Pablo after collaborating with them on “Aute Cuture” creating his signature fantastical nails, while Evanie Frausto heads up hair and artistic direction from our very own Bunny Kinney.

Watch the video here and luxuriate in the wild ride

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