Has the skincare craze ceased?

In December 2022, beauty research and shopping app, Brandefy, saw interest in makeup overtake skin look after the primary time for the reason that pandemic began, following steadily constructing momentum toward the final result since 2021.

“For lots of people, the masks got here off some time ago, so I feel what’s truly driving the resurgence in makeup searches now could be viral TikTok videos — you certainly see that within the case of Charlotte Tilbury,” said Meg Pryde, founder and chief executive officer of Brandefy, adding that the Hollywood Flawless Filter Foundation is a number one driver of the brand’s popularity on each platforms. (It is usually a mainstay in consumers’ ever-building dupe discourse, with Brandefy users identifying the E.l.f. Cosmetics Halo Glow Liquid Filter as a commensurable, wallet-friendly alternative.)

While searches for Drunk Elephant and Tatcha have remained steadfast, skincare brands Glow Recipe, Sunday Riley, Clinique and SkinCeuticals have dropped from the highest 10, where they resided firstly of 2022. Still though, demand for vitamin C products is unwavering, dominating the chart since 2021.

Meanwhile, Glossier crept into the highest 10 throughout the holidays after seeing searches decline drastically through much of 2022, an uptick Pryde thinks may very well be resulting from the brand’s buzzy Sephora deal, and its appearance at off-price retailers like T.J. Maxx and Marshalls last 12 months.

Below, the highest searched brands and products within the Brandefy app for December, as ranked by search volume, respectively.

Brands

Products