The skinification of body care is in full effect at Credo Beauty.

The retailer onboarded body care brand Nécessaire last month and has already seen strong returns because of this, said senior manager of skin and body care Elizabeth Albrecht, attributing the gains to growing consumer interest in “a more scientific tackle body care.” She added that Credo will add more body care brands to its assortment in 2023 than in every other category.

Hair care can be having a moment on the retailer, which recently opened its twelfth door in Larchmont, Los Angeles.

“Skincare and makeup are definitely larger businesses for us, but hair care has been on the uprise; it’s getting rather a lot more attention from a percentage increase standpoint,” said Albrecht.

Brands like Ceremonia and Innersense Organic Beauty are amongst those leading the expansion, said Albrecht, adding that a hair care launch by a distinguished skincare brand will debut exclusively at Credo in June.

Credo’s top product trends for the month of April, and one in every of its bestselling stock keeping units inside each category.

Tinted Moisturizer: Iris&Romeo Best Skin Days SPF 30, $48

SPF: Le Prunier Plumscreen Broad Spectrum SPF 31, $78

Deodorant: Nécessaire the Deodorant Gel, $15

Liquid Exfoliator: Alpyn Pore Perfecting Liquid Exfoliator with 2% BHA + Borage, $39

Refillable Packaging: Humanrace Humidifying Face Cream, $52

Mascara: Exa Beauty Ten18 Lash Amplifying Mascara, $24

Highlighter: Westman Atelier Lit Up Highlight Stick, $48

Eye Cream: Follain Eye Cream: Firm + Brighten, $36

Scalp Health: Maya Chia Power Fol Multi-Correctional Scalp and Hair Treatment, $72

Lip Gloss: Tower 28 ShineOn Lip Jelly, $16