BUBBLING UP: Dior is dropping its capsule collection with cult label Denim Tears with a series of pop-ups around the globe featuring giant inflatable installations.

The primary space will open in London on Saturday with a cocktail event within the presence of Kim Jones, artistic director of men’s collections at Dior. Nonetheless, Denim Years creative director Tremaine Emory won’t be attending, as he remains to be recovering from the lower aortic aneurysm that caused him to miss the road’s launch event in Cairo last December.

The London pop-up will remain open until July 13. It is going to be followed by temporary stores in Tokyo from July 11 to 30, Seoul from July 13 to 22, and Shanghai from July 15 to 25, the brand said in an announcement.

Dior promised “an immersive, multisensory experience,” as each boutique will feature huge inflatables occupying the inside spaces.  

“Visible from the encircling streets, their organic shapes reveal an inhabited, alternative universe, where sounds, shadows and lights are perceived otherwise — as if filtered — conveying an entrancing, poetic atmosphere,” it said.

Customers will give you the option to enter the bubbles in Seoul and Shanghai, but not in London or Tokyo, said a spokeswoman for the home. The spaces will probably be animated with musical sessions and video projections designed by the studio of Japanese floral artist Azuma Makoto. Inspired by the Dior Tears logo designed for the collaboration, the videos could be downloaded with a QR code.

Denim Tears, which has collaborated with brands including Levi’s, Ugg, Converse and Champion, is understood for telling stories in regards to the African diaspora and promoting racial justice and cultural activism through its designs, equivalent to its signature cotton wreath motif.

Unveiled during a presentation on the Grand Egyptian Museum, the Dior Tears collection was inspired by Black artists and creatives like author James Baldwin and jazz trumpeter Miles Davis, who were celebrated in Europe within the ’50s at the same time as segregation raged back home within the U.S.

“It wasn’t perfect nevertheless it was only a moment, a lovely moment for Blacks to have the privilege and opportunity to flee from the fear, the horrors of America, a segregated Jim Crow America,” said Emory, who can also be creative director of cult Recent York skatewear brand Supreme.

Models wore high-low mixtures that summed up the meeting of French craftmanship and American staples. Think tailored wool overcoats paired with slouchy cashmere jogging pants, and suits rendered in lightweight technical fabrics borrowed from workwear.