Featured Posts

To top
31 Oct

Exclusive: Whitney Houston’s Estate Releases Fragrance In Singer’s Honor

Whitney Houston

Whitney Houston Ten years after the passing of superstar Whitney Houston, the singer’s estate has released a fragrance in her honor.

Through executor Marion “Pat” Houston, the estate partnered with Scent Beauty and perfumer Firmenich to provide the Whitney Houston Signature Fragrance.

The brand new scent arrives in late October, just two months ahead of “I Wanna Dance With Anyone,” an estate-approved biopic in regards to the singer’s life.

“Whitney Houston has been a pioneer within the entertainment space and a real inspiration to women, says Steve Mormoris, the founder and CEO of Scent Beauty, in a press release. “We desired to proceed to bring her legacy to life through a scent that encompasses all that she has completed.”

Houston was an completed performer, holding the glory of being the most-award female artist in history. She also set the still-standing record for the very best variety of consecutive number ones on the Billboard Hot 100. Popular songs of hers include “Saving All My Love For You,” “The Biggest Love of All” and “How Will I Know.”

The vocalist had a deep love for fragrance, Pat Houston tells ESSENCE. “Whitney had a wardrobe of fragrances that she loved. Her favorite perfume was called Value. But after all, with the wardrobe, fragrances like Bvlgari, Givenchy, Annick Goutal—she liked Petite Cherie..She was definitely a champion for aromatherapy, fragrances and her skin feeling soft. That was her.”

Exclusive: Whitney Houstons Estate Releases Fragrance In Singers Honor

Of the upcoming scent, Pat says, “The fragrance notes are inspired by Whitney’s most beloved scents. “It’s a beautiful combination of fruity sparkling florals with the nice and cozy and woody dry down on this tall, elegant bottle.”

Along with being available online through the Home Shopping Network, the fragrance will arrive on Scent Beauty’s site in November. An exclusive holiday gift set will probably be also launched at Walmart early November. The fragrance will then be available at Perfumania mid-November.

Ahead of the launch, ESSENCE spoke with Pat Houston in regards to the special release.

ESSENCE: Walk me through the backstory of this upcoming fragrance. Did the estate contact Scent Beauty?

Pat Houston: It was actually our partner, Primary Wave. We partnered with Primary Wave back in 2019.

Whitney had never endorsed anything in any respect. The one thing she ever endorsed in her profession of 30 years was the Marion P. Candles Inspired By Whitney Houston.

I’ve at all times known that she desired to do fragrances. It was such a passion for each of us and we were so near [the fragrance] project that I just didn’t have the energy and even think pursuing it because she was such a component of it [at the time of her passing]. But once we partnered with Primary Wave, we decided to construct her brand beyond her music, which is something that she desired to do. So with Scent Beauty together with their perfumer Firmenich, we created a fragrance that was near the entire notes that Whitney loved.

Are you able to share more in regards to the brand she was trying to construct for herself?

Well, it was a brand away from music, which was fragrances. But she [also] loved sneakers. She loved trench coats. She had several conversations with Tim Snell, who was her stylist for about over 10 years or more. She spoke to him about stockings because she loved stockings. She talked about that quite a bit growing up, how going to church, her mother would at all times make her wear a pair of pantyhose.

There’s numerous beautiful women on the market on the planet, but Whitney’s beauty was matchless, so was her voice, and she or he just desired to take it to a different level. I’m attempting to make all of that come to fruition for her. That’s why we’re here.

How long has this fragrance line been within the works?

Actually, it was a really short period. I feel it happened this 12 months, 2022, after we decided, with  CEO [of Scent Beauty], Steve Memorials, to review all the photographs of Whitney’s archives to encourage a creation.

It was very quick. Once we began going through the entire archives and discussing forms and colours, they observed the lavender, silver and the crystals [in her wardrobe], and Whitney’s love for being on stage. That’s where all of the packaging inspiration got here from. She loved the deep metallic purples due to her gospel roots. So it began there with attempting to create that inspiration, Whitney’s own personal style. So once that was done, it was just very easy to maneuver forward with all the pieces else.

What was the strategy of working with Firmenich? 

It began with, like I said, going through the archives, attempting to work out what was her personal style. It actually starts with the notes, the fragrances. You could have to place an A team together to ensure that that to occur. Similar to along with her music, how Clive Davis put the A team together and the final result was what you bought with the seven primary hits and so forth and so forth. Similar to with Berman.

It was just having one in all their leading perfumers create a signature scent that captured Whitney’s favorite notes. All of those notes got here from those different perfumes I named earlier, which was very necessary. She loved pear leaves, herbs, form of green notes, nuances of green. She also loved the fresh orange flavor. Gardenias were one in all the favorites, too—the soft, floral, white notes in that individual scent. And after all, Jasmine, which was sweet. It’s like a bouquet. And after all the dry note is kind of cozy, warm. It’s wealthy—form of a powdery form of feel. So once those notes were made, we captured her own signature scent.

What made 2022 the 12 months to release this special fragrance?

We’ve been working on Whitney’s film since last 12 months—the discharge of the film is that this 12 months. At this particular time, she’s extremely relevant. There’s a complete recent generation on the market that doesn’t know much about Whitney Houston beyond music. It’s form of reintroducing her to a more moderen generation and just letting them know just how special she was.

The fragrance platform may be very special because I do know that she loved it. I can speak about our grandparents a bit of bit, how they used to make the old remedies for you once you were younger. I just take into consideration her not using a typical store oil to go in the tub. She would use olive oil, just easy olive oil to go in the tub and she or he’d come out smelling very, very soft. And he or she would then lavish with a lotion or whatever. But she just loved having soft skin and smelling very nice.

What’s the messaging behind this perfume?

I’d tell anyone to wear Whitney Houston is to feel inspired and assured like Whitney. And he or she at all times loved to encourage women to embrace love inside themselves, at all times.

I’m hopeful that when people, women, and when men buy it for his or her moms or wives or sisters or whatever, actually they know they’re actually favoring one in all Whitney’s favorite things: just loving yourself. Her favorite song was “The Biggest Love Of All.”  And I at all times will attribute that line to this Scent Beauty product, her fragrance, Whitney, along with her famous signature on the bottle.

That’s so beautiful. This 12 months marked 10 years since Whitney’s passing. In your words, what’s her legacy?

Her legacy is her music at all times. Her brand is the bridge that connects to the newer generation. Whitney would at all times tell anyone, all I ever desired to do was sing. And anything that she ever put her signature on, she believed in it. She totally, totally believed in it.

Shop the Whitney Houston Signature Fragrance on HSN here.

Recommended Products

Beauty Tips
No Comments

Sorry, the comment form is closed at this time.