A few of beauty‘s biggest trends are evolving, as latest treatments and products emerge.

Working example: while the “skinification” of hair has been a prevalent theme for greater than a 12 months, Spate reports that buyers are increasingly looking for out Japanese head spas, which not only cleanse and deep condition the hair, but feature scalp massages that focus on pressure points with a view to promote blood circulation.

Similarly, searches for hair primers have begun to soar, with Amika’s sister brand, Eva NYC, driving much of that interest with its Mane Magic 10-in-1 Primer.

By way of skincare, while searches for pimples treatments and services are still nascent, Aviclear Laser has emerged as a frontrunner, garnering 2,900 average monthly searches — up from roughly 700 monthly searches the 12 months prior. Other treatments are “starting to interrupt through the noise as consumers seek for more information and look to teach themselves on the various treatment options,” said Spate president and cofounder Yarden Horwitz, pointing to BioRePeel as a rising example. While red light therapy doesn’t quite crack the highest 10 by way of year-over-year search growth, it continues to be “seeing considerable growth for its size” at 219,800 monthly searches, a 34 percent increase.

“Facial balancing” has emerged as a defining theme of the facial injections boom, referring to the ethos of using injectables to “balance,” one’s facial proportions.

Meanwhile on the heels of each the cherry perfume craze and TikTok’s mounting obsession with food-inspired beauty looks, #CherryColaLips became a thing in December, peaking at 2.7 million TikTok views through the week of Dec. 24 and fueling interest in cherry lip gloss.

Growing demand for water-based foundation and milky toners — the latter of which Ilia Beauty has most recently gotten in on — reveal consumers are gravitating toward more lightweight products, Horwitz said.

The highest beauty and wellness trends by year-over-year growth in monthly average searches, per Spate.