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3 Jan

Fenty Beauty’s Signature Fragrance Relaunches For The Holidays –

Fenty Beauty relaunched its signature fragrance, Fenty Eau de Parfum, just in time for the vacations. The Eau de Parfum, Rihanna’s first fragrance under Fenty, launched last 12 months in August and has sold out twice since then–now back in stock as your go-to gift this season, but for a limited time only. 

Forget the wrapping paper and unwrap the brand new Fenty scarf to unveil the limited edition fragrance beneath the brown silk. Available as a set, the $140 gift features a full-size fragrance (75mL) and scarf with the Fenty logo, and a blue hang tag to seal the knot. Exclusively formulated with middle notes, the fragrance was designed for Rihanna by Rihanna in a personification of her heart, to now be shared with you.

Seen in a field of tall grass, then under a warm, sensual light within the ad, Rihanna expresses an intensity behind the fragrance to exude how she feels, who she is, and what she desires to be. Through the experience of her day-to-day pheromone–the aroma encapsulates a memory you may always remember. 

Fenty Beauty’s Signature Fragrance Relaunches For The Holidays
Fenty

“What began as a garden walk in the worldwide center of perfume became an unapologetic expression of my full and true essence. The experience begins as soon as you lay eyes on the bottle,” Rihanna said via press release.

To be spritzed from a gold-toned amber bottle, the intention behind the packaging, consistent with Fenty Beauty, is to be for everybody. The unisex scent and bottle are designed for any home and any location in a product inspired by Rihanna’s travels. Founded in 2017, Fenty Beauty began as a make-up brand to incorporate hard-to-match skin tones without representation in the sweetness industry, most specific to darker complexions, and formulas developed for a variety of skin types.

Fenty Beauty’s Signature Fragrance Relaunches For The Holidays
SIMI VALLEY, CALIFORNIA – NOVEMBER 09: On this image released on November 9, Rihanna attends Rihanna’s Savage X Fenty Show Vol. 4 presented by Prime Video at Allied Studios on November 08, 2022 in Simi Valley, California; and broadcast on November 9, 2022. (Photo by Emma McIntyre/Getty Imagesfor Rihanna’s Savage X Fenty Show Vol. 4 presented by Prime Video)

The LVMH-owned beauty brand expanded into fragrance in 2021 as Rihanna encapsulated her own signature scent throughout the body of the bottle curved to suit right within the palm of your hand–as if smelling her wasn’t enough, you may feel her too. 

The scent of warm floral with key notes of Magnolia, Musk, Tangerine, and Bulgarian Rose is the formula for a “deeply intimate” fragrance personified by Rihanna. Middle notes of Vanilla, Geranium, and Patchouli with a touch of Coconut and Blueberry feature a creamy, sensual touch in an unexpected heart of the fragrance. Spritz in your pulse points–neck, wrist, behind the ears–with a superfine mist to the middle chest over your heartbeat to have the total experience of Rihanna’s scent. 

Fenty Eau de Parfum shall be available in-stores on December eighth at Sephora in North America and Europe and choose retailers, including Essenza in Africa. 

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