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10 May

GloRilla Embraces Nostalgia for PrettyLittleThing and Kappa Collab –

PrettyLittleThing has collaborated with Kappa for a set of utility cargo pants, classic branded tracksuits, varsity dresses and monogrammed mesh pieces.

For the collaboration’s campaign, the brands have tapped Grammy-nominated rapper GloRilla, who models the brand new collection.

GloRilla for PrettyLittleThing x Kappa

“PrettyLittleThing has at all times been known for collaborating with the most well liked faces of the moment within the music and fashion world,” said Christopher Parnell, head of design at PrettyLittleThing, to WWD.

“We’d been following Glo’s journey for quite a while and it felt like the right fit to mix music and fashion for this collaboration. Glo was already an existing fan of PrettyLittleThing, and after discussions together with her team and Kappa, we felt her style resonated well with the gathering and the nod to ’90s streetwear.”

GloRilla for PrettyLittleThing x Kappa.

The colour palette for the gathering consists of neutral stone, khaki and white with hints of fiery red and yellow tones, with some pieces stamped with a specially designed PLT x Kappa logo.

The 31-piece collection was inspired by the ’90s cool girl style, bringing together vintage sportswear with a streetwear twist.

GloRilla for PrettyLittleThing x Kappa

“We desired to collaborate with Kappa because they’re an iconic streetwear brand from the ’90s that has continued to have cultural impact,” Parnell said. “Our girl loves nostalgia, vintage and sportswear so the collaboration was perfect fit.”

Parnell added that ’90s nostalgia is resonating a lot with younger consumers because while it’s something the older generations have lived through, they’re attending to experience the style and trends from that era for the primary time.

Speaking on the partnership, Dre Hayes, president of Kappa USA, said in an announcement, “Although we’re a heritage sportswear brand, Kappa embodies the spirit of youth culture and PrettyLittleThing is an ideal partner to share this vision.”

Speaking on starring within the campaign, GloRilla said in an announcement, “We had such an incredible time with the team shooting out in Joshua Tree and this collab felt so on-brand for me. Streetwear is my on a regular basis aesthetic and I like the very fact you may style these pieces between day and evening.”

The PrettyLittleThing x Kappa collaboration is now available on Prettylittlething.com.

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