Glossier has inked its first retail partnership.

The brand shall be entering Sephora within the U.S. and Canada in early 2023, in addition to Sephora’s site and app in each geographies. The move comes after the appointment of Kyle Leahy to the chief executive officer role, which happened earlier this yr.

“[Sephora is] an iconic, international retailer with an especially loyal community and we all know our customers want to seek out us there,” Leahy said in an announcement.

“We share the identical customer-centric values and are each deeply grounded within the ever-evolving notion of beauty discovery. This marks a recent chapter in our omnichannel strategy and we are able to’t wait for all that’s ahead in 2023,” Leahy continued.

The joint effort comes after the brand reopened its retail stores in 2021. It also comes at a time when makeup is rebounding strongly. In accordance with data from the NPD Group, prestige makeup reached $2 billion in sales for the second quarter, staying on top as the most important category in prestige beauty.

“Our top priority is to curate probably the most exceptional collection of brands that shoppers all over the world come to expect from us, because the leading global prestige beauty retailer,” said Artemis Patrick, executive vp and global chief merchandising officer of Sephora, in an announcement. “As probably the most searched brands on sephora.com we all know our customers are going to be beyond excited to seek out their Glossier must-have product online, the Sephora App, and in our stores, while unlocking all of the perks our beauty insider program has to supply.”

The move also marks a store departure for Glossier, which had previously been built upon direct relationships with its consumers facilitated via its website or freestanding stores. Previously, the one wholesale distribution Glossier had got here from a pop-up the brand did for Glossier You, its perfume, inside a handful of Nordstrom doors.