Glossier is heading to Brooklyn.

While the Emily Weiss-founded beauty business recently announced that’s entering Sephora, it has not given up by itself stores and plans to open a location on the cross section of North sixth Street and Wythe Street in Williamsburg, WWD has learned.

A Glossier representative confirmed plans for a Williamsburg store this fall, but declined to supply any more details.

Along with a Brooklyn store, Glossier’s latest chief executive officer Kyle Leahy told staffers earlier this week that the flagship within the SoHo neighborhood would reopen in 2023, while other stores within the U.S. are also in motion.

“I’m energized by the progress we’re rapidly making against our omnichannel strategy: elevating our product road map, launching our partnership with Sephora in early 2023, replatforming our website in fall 2022, and opening an exciting pipeline of recent stores across major cities within the U.S., culminating with our return to SoHo with our NYC flagship in early 2023,” she wrote in a memo. “What excites me further is that these are usually not just words on a page, or plans in a method deck. They’re actively in motion, and also you all are making them occur.”

This comes after it was revealed that Glossier laid off 24 employees because it streamlines to fulfill the needs of its omnichannel strategy, under the leadership of Leahy, who took the reins from Weiss in May.

“Glossier’s first chapter was almost exclusively focused on a single channel of distribution. Now we’ve grown, the marketplace has evolved, and our consumers are on the lookout for us to fulfill them where they’re: in-store, online, at retail partners and all over the world,” explained Leahy. “We’re reorganizing our company to align our structure, scale and talent with our refined omnichannel strategy. While these decisions are incredibly difficult, I’m confident Glossier is positioned for fulfillment in its next chapter.”