Inter Parfums Inc. has added a latest fragrance license to its stable of brands.

The corporate has acquired the worldwide fragrance license for Roberto Cavalli, effective July 6. Terms of the deal weren’t disclosed.

“Fragrance and wonder are a crucial pillar for the Roberto Cavalli brand to succeed in more of our customers throughout the Roberto Cavalli universe, and we will’t consider a greater partner,” said Sergio Azzolari, Cavalli’s chief executive officer, in a press release. “Inter Parfums has a big track record in supporting brands of their upward trajectories, combining global excellence and capabilities with a robust understanding of the Italian luxury business.”

The license was previously held by Coty Inc. Industry sources estimate the business is around $40 million globally. Jean Madar, Inter Parfums’ chairman, cofounder and CEO, didn’t comment on the figure, but expressed his confidence in doubling the business “in an inexpensive period of time.”

The acquisition comes at a time of growth for Inter Parfums, which surpassed the $1 billion mark in annual sales last 12 months. For the primary quarter of 2023, net sales grew 24 percent to $311.7 million, per the corporate’s financial results, which offered annual guidance of $1.25 billion in sales for the 12 months.

“I’ve seen the products, I’ve seen the business, which I discovered quite interesting — especially within the Middle East,” Madar said of the brand. “Cavalli is a really big name within the Middle East, within the Emirates, in Saudi Arabia.”

Roberto Cavalli is owned by Hussain Sajwani, founder and chairman of the Dubai-based Damac Properties; he owns Cavalli through his private investment company Vision Investments.

The business shall be headquartered in Inter Parfums’ Florence offices, which the corporate opened following its acquisition of the Salvatore Ferragamo license in October 2021. “Now we have built an important team of executives in Italy, we’ve identified some extraordinary suppliers in Italy,” Madar said.

Madar sees probably the most opportunity in Europe, the Middle East and eventually, the U.S. Launch activity also has a strong calendar, starting with two line extensions next 12 months, and a blockbuster planned for 2025. The license also encompasses the Just Cavalli products.

“We won’t change any of the present fragrances,” Madar said. “We’ll add one or two flankers, and we are going to create a blockbuster. We’ll discover the small print of the brand.”

Amongst those are Cavalli’s aesthetic codes, which Madar expects to play strongly to. “The image Cavalli has been capable of construct with animal prints, snakes, leopard, all this stuff — this has marked a variety of people. Now we have a powerhouse that might be global, the name has an enormous recognition in Europe, the Middle East and America. It’s synonymous with luxury, sophistication. It’s flamboyant, it’s extravagant, and a variety of people want that.

“It’s slightly excessive, but that’s what we like — we don’t have that in our portfolio,” Madar continued. “We don’t have abundance. Today we’re in a world of minimalism, where Cavalli is about maximalism.”