Interior Designer Sara Bengur Launches
In a world that’s seems increasingly fraught, there’s a recent collection of home sprays available on the market developed to create inner peace and wellness.
“It’s like acupuncture for the house,” is how interior designer Sara Bengur describes her Vastu Room Sprays and the traditional Indian philosophy of Vastu, the premise for the sprays. Bengur is certified in Vastu, a healing art based on arranging man-made environments to align with nature and the cardinal directions to enhance the energy of a house, with the aim of helping people to work, sleep and live higher.
The five Vastu sprays each have a Sanskrit designation and their very own intended effects. The ingredients are all organic. “The sprays diffuse their sacred alchemy in every environment to raise and invite a happier you,” Bengur said.
Together with Subhakshi, an Australia-based brand of scents founded by Lucia Gill, Bengur developed the Vastu Room Sprays. Gill can be a devotee of Vastu. The 2 spent many seasons at Sri Nayayani Peedam, a spiritual center in Tamil Nadu, India, and with their spiritual teacher Sri Sakthi Ama. They define their mission as “creating products to assist people feel more peaceful and grounded in a world of challenges.”
Bengur began her company, Sara Bengur Interiors, in Latest York in 1993. It’s a high-end design firm that makes a speciality of residential projects. She often works with architects and has a flair for color and texture.
Her sprays were launched on Valentine’s Day this yr, on Sarabengur.com, and can be found in 100-ml. bottles for $72; 50-ml. for $36, and the set of 5 50-ml. bottles for $150. The big sprays are sold individually, and the small sprays can either be sold individually or as a set of 5. “I believe buying the set to try all of the scents is one of the best option to start using them. Then if there may be a selected element that resonates most, buy the larger bottle.”
In the next Q&A, Bengur discusses her motivation for creating home sprays and the science of Vastu.
WWD: What inspired you to create a set of home scents, at this particular time?
Sara Bengur: Post pandemic and with all of the upheaval on this planet, I find individuals are more anxious and want their homes to embrace and support them greater than ever. The house sprays created with the principles of Vastu are supposed to help relieve among the stress that may construct up in a house from imbalances in energy. I clear and balance spaces with Vastu but these sprays could be a part of a private tool box to raise one’s own space.
WWD: Have you ever done home scents before?
S.B.: I even have not but have all the time been very sensitive to smell in environments and aware of how the scent of an area can affect me.
WWD: Interesting that you simply describe the gathering as like “acupuncture for the house,” are you able to elaborate on that?
S.B.: The science of Vastu is to remove energy blocks and disharmony in the house and relies on the cardinal directions and five elements. We created five sprays each representing one in every of the five elements — and every element is related to a cardinal direction [that] in turn affects different points of our lives, i.e., the northeast direction is the water element related to expansion and abundance in work and our spiritual lives. By utilizing the spray on this a part of your property, it might probably remove negativity and help manifest these intentions. The sprays were created with quartz, organic oils and ancient alchemic techniques that hold sacred energy to assist clear the space and lift the vibration and frequency. We’ve actually tested these sprays compared to plain water and the outcomes were remarkable by way of the energy the sprays emit and their healing powers.
WWD: What’s the specified effect of every of the five sprays?
S.B.: Each of the five names relies on the name of the element in Sanskrit: Vayu is the air element and could be utilized in the northwest a part of your property to draw positive relationships and peace of mind and emotional well-being. Jala is the water element and could be utilized in the northeast a part of your property to boost spiritual and material growth and for meditation to assist manifest intentions and affirmations. Agni is the hearth element and could be utilized in the southeast a part of your property to assist with smooth transitions in life and increase vital energy. Bhu Devi is the earth element and could be utilized in the southwest a part of your property to assist with grounding ourselves and attracting support from family and friends and the universe. Akasha is the space element and could be utilized in the middle of the house and promotes harmonious flow and prosperity through cleansing and removing obstacles.
WWD: What are among the key ingredients within the sprays?
S.B.: In Agni, there’s rose and tigereye gem essence. In Bhu Devi, there’s the frankincense and obsidian gem essence; Jala has essence of sandalwood and amethyst; Vayu, essence of jasmine and celestite, and in Akasha, there’s the scent of clary sage and clear quartz essence.
WWD: How would you best characterize the Sara Bengur Interiors business, and its range of services?
S.B.: My business has been mostly focused on residential interior design through the years. It’s a passion of mine to assist people create an environment that reflects who they’re and the way they live. The design process in a way becomes like a journey of self-discovery; I like my clients to be very involved. I also prefer to collaborate with architects to form a team and encourage one another. I’m also certified in Vastu and work with clients to clear and balance their homes. I design products mostly inspired and based on my travels, in addition to create custom pieces for my clients.
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