Christian Louboutin Beauty has inked a take care of Isamaya Ffrench.

Ffrench, one of the crucial in-demand makeup artists today, has signed on because the brand’s recent global makeup artist. She was chosen by Louboutin himself, based on the brand, and can be tasked not only with creating looks for campaigns, but with product development.

“What I like about working with someone like Christian Louboutin is I feel we each have an analogous set of what we feel is vital and empowering for a lady,” said Ffrench. “He loves drama and humor, he’s passionate, he loves art and authenticity. It makes it easier for me to work with someone who I feel quite creatively aligned with. It’s got nothing to do with the makeup, it’s more of the core vision.”

In a press release, Louboutin praised Ffrench for being “directly witty and serious, understated and dramatic, colourful and energetic. She perfectly understands Christian Louboutin Beauty and the world goes to be amazed at how she brings our beauty collections to life.”

Ffrench is thought for her unconventional, often irreverent makeup looks. Her background is in design; she studied 3-D design on the Chelsea College of Art and product and industrial design at Central Saint Martins. In 2010, she began working for a London-based collective called Theo Adams Company that produces movies, events, photography and sound work.

“I actually love working backward,” said Ffrench of her creative process. “After I’m fascinated about designing a makeup collection, I see the ultimate image and that leads me back to the product and to the formula. It’s almost like problem-solving. You may have this amazing idea a few woman or a vibe and you discover the makeup and design the products that can give me that woman. It’s simultaneous.”

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