Featured Posts

To top
2 Apr

Jenna Ortega and Maya Hawke Are Fronting Gris Dior

PARIS — Jenna Ortega, Thuso Mbedu, Maya Hawke, Joseph Quinn, Fai Khadra, Liu Yu Xin and Oreselan are the artists starring in the brand new campaign for Gris Dior, a scent that is an element of La Collection Privée Christian Dior.

“Dior has gathered together a bunch of remarkable artists, who’re the true multicultural idols of a recent generation, guided by a spirit of diversity and authenticity,” Parfums Christian Dior said in an announcement.

“In the identical way that a perfume reveals its accords, each of them draws inspiration from the scent of Gris Dior and discloses a facet of their character,” the home continued.

In the person spots directed by Bardia Zeinali, each Gen Z talent describes how they personally dare. Their answers range from having no filter to diving into color.

What visually links each video with the subsequent are the varied iterations of gris — or gray — the emblematic color of the Avenue Montaigne house which might be prevalent within the spots.

The still images were lensed by Mikael Jansson.

Gris Dior, a gender-neutral fragrance launched a decade ago, is taken into account to be the pillar of the Privée collection.

Ortega selected as her dare, “dare to risk it.”

“I don’t prefer to play it secure creatively,” the actor said. “I feel it’s essential to take risks as an artist and in life.”

Ortega explained that amongst the largest risks she has dared to take was pursuing acting, “because it was such a foreign world that I had no connection to.”

“Working with Dior, and the meaning behind the campaign and my joining is hopefully to encourage others to seek out themselves,” she explained. “Try the whole lot, even when it’s scary. You learn a lot if you’re uncomfortable, and it’s wonderful attending to know yourself.

“I feel that naturally influences confidence, which I feel people my age can struggle with,” Ortega said.

She trusted Zeinali completely, she said.

“He was so clear about what he wanted, and at all times encouraged letting go and just having time,” said Ortega, who’s working on an untitled film with The Weeknd and Trey Shults. “It was so refreshing. I didn’t have any notes — since rolling around in flowers as petals rain from the sky is a fairly unbelievable job.”

Mbedu is not any stranger to Dior, which has dressed her for red carpets.

“When it got here to a possibility to partner with them in a much bigger way, it was a no brainer for me,” the actor said.

Gris Dior from La Collection Privée Christian Dior

She selected as her dare, “dare to fly.”

“I’m in a spot in my life where I need to get to know what I’m able to,” Mbedu said. “And that literally means I even have to depart my comfort zone. I even have to take a leap into the unknown.

“I need to challenge myself, I need to grow, and growth requires flying,” she added.

On the Gris Dior set, Mbedu jumped on a trampoline to get the feeling of flying. She has actively been attempting to overcome a fear of heights in her own life.

“Prior to now I’ve tried freefalling,” said Mbedu, adding that in “The Woman King” it was obligatory to leap off a high platform.

As for the trampoline, it was a matter of jumping on it over and yet again, “and eventually attending to a spot where I used to be like: ‘Oh, this actually looks beautiful,’” continued Mbedu, who said she realized: “There’s a lot beauty, fun and great opportunity on the opposite side of fear…all while wearing couture.”

Actor and musician Hawke’s dare is “dare to be yourself.”

“I don’t know if I dare to be myself. I attempt to be,” she said, adding that for the Gris Dior shoot: “I attempted to convey a confidence I didn’t totally feel.…I used to be really drained and scorched, so went for that sorta cool calmness that comes with sleeplessness…where you’re somewhere deep inside your head.”

Hawke — who described Dior and its artistic director Maria Grazia Chiuri as someone with “powerful, mystical femininity” — shared that she’s working on a recent movie and album, but remained mum on further details.

“I’m really excited in regards to the place I’m in creatively,” Hawke said. “I feel like I’m finally expressing myself — willing to be bad in a recent way.”

Quinn selected “dare to sit back,” “because everyone needs to sit back,” he said.

Nonetheless, the actor isn’t given plenty of time to accomplish that. “My agents won’t let me chill,” joked Quinn, who in October 2022 became the primary face of Gris Dior.

He enjoyed working with Zeinali.

“He was very collaborative and had good ideas,” Quinn said. “Whenever you’re shooting something conceptual, time is rarely in your side, and he didn’t waste any. Every part went so easily — a really seamless exchange. I loved it.”

The actor has two recent movies on the horizon. Of “Hoard,” he said: “I can’t say an excessive amount of without delay. I do know the creative team behind ‘Hoard’ are actually entering a recent stage, submitting to festivals and whatnot.

“I’ve seen an edit of it. It’s wild,” Quinn continued. “I’m incredibly pleased with our glorious leader, Luna Carmoon. She’s going to be a robust, fresh voice in British cinema.”

He said being near the finish line for “Quite Place” is a bit bittersweet.

“It’s been a privilege each working with Lupita [Nyong’o] and attending to know her. Likewise with Michael [Sarnoski],” Quinn said. “They’re each beautiful, deeply talented people, so I’ll miss them greatly.”

Meanwhile, Khadra, a multidisciplinary artist, selected “dare to play,” whereas singer, producer and street dancer Yu Xin opted for “dare to create,” and singer-songwriter and performer Orelsan picked “dare to be real.”  

The Dior Gris campaign, with the seven individual spots, might be primarily digital. Their reveal begins on Friday on Dior’s platforms. Then a movie featuring all seven talents together is ready to follow.

The artists will participate in a “Dare in Gris Dior The Grey Zone” exhibit, which might be held in a pop-up gallery in Los Angeles between April 11 and 16.

Recommended Products

No Comments

Sorry, the comment form is closed at this time.