Legacy Line Palmer’s Debuts For many years, Palmer’s has grown to be a staple in households as a go-to for those moments when your skin needs deep hydration or relief from stretch marks to scars. With many skincare brands saturating the market,

Palmer’s has debuted their first campaign titled #ShowYourSelfLove on Instagram, unveiling its evolution for a recent generation and getting up close and private with self-care.

Inspired by social media’s consistent tackle the importance of pouring into yourself through skincare, the campaign seeks to encourage intergenerational confidence, acceptance, and care and the way those feelings interconnect with self-love.

Whether using their original body balms, lotions, or oils, Palmer’s shift to a recent age base shows that self-care isn’t skin deep but needs to be a type of embracing oneself.

Palmers

Through their #ShowYourSelfLove visual, a various and inclusive group of ladies speak affirmations to themselves in a mirror, including a mom and daughter moisturizing themselves, saying, “I’m brave,” and “I will likely be my best today,” in addition to a pregnant woman telling her baby “You might be so loved.”

Two women speaking motivational messages to themselves like, “I’m happy with you,” “You bought this,” and “You look great.” “Each woman speaks manifestations into their personal lives through Palmer’s products, marking the beginning of their day, showing how the skincare line could be a a part of one’s each day routine.

“We’re desirous to share with our loyal customers and a recent generation of Palmer’s lovers the love and care that goes into crafting Palmer’s products,” said Robert Neis, President of E.T. Browne Drug Company, in an announcement. “This next phase in our ongoing conversations with consumers is essential to us as an organization, it’s a chance to go deeper.”

As Palmer’s continues its skincare legacy, we are able to all the time count on the brand that has played an important role in our lives to maintain us hydrated and smooth all day long. For more information, take a look at Palmers online or in a store near you.