PARIS – L’Oréal has signed an agreement to amass Aesop, the Australian luxury personal care company, from Natura & Co.

The proposed transaction values Aesop at an enterprise value of $2.525 billion.

Aesop, which relies in Melbourne, Australia, was created in 1987. It creates skin, hair and body care products with plant-based ingredients and sustainable vegan formulas.

The brand — with a powerful retail signature, in addition to iconic amber bottles with black-and-white striped labels — is out there in prestige retail, beauty and hospitality venues globally.

Aesop operates roughly 400 sales points within the Americas, Europe, Australia, Latest Zealand and Asia. Its first store opened in China in 2022.

“Aesop is the epitome of avant-garde beauty, whose products are usually not only made with great care and exceptional attention to detail; they’re an excellent combination of urbanity, hedonism and undeniable luxury,” said Nicolas Hieronimus, L’Oréal chief executive officer, in an announcement.

“Aesop taps into all of today’s ascending currents and L’Oréal will contribute to unleash its massive growth potential, notably in China and travel retail,” he said.