PARIS — L’Oréal and Cosmo International Fragrances have inked an exclusive partnership for a cutting-edge, scalable green sciences-based extraction process.

“You actually capture the precise scent of a fresh flower,” explained Marc Blaison, president of Cosmo.

The ambient scent capture uses only air, harnessing the volatile fragrance molecules of flowers, fruits and other naturally derived ingredients. The technology eschews water, heat, cooling and chemical solvents, that are all utilized in traditional scent extraction.

“It uses very low energy,” explained Blaison, of the brand new technology, adding the extraction machine might be plugged into any regular electrical socket.

Since flowers undergoing this green sciences extraction process retain their integrity, they typically might be utilized in a second extraction process, thus helping to scale back waste.

L’Oréal said the approach sets latest frontiers for the group’s high quality fragrance development, expanding the perfumers’ palette with wholly natural and pure scent extracts. The corporate has greater than 100 fragrance experts in-house.

L’Oréal is open to collaborations aligned with its vision and values, the corporate said.

“Open innovation goes beyond industrial partnership, as we search for real cocreation,” said Barbara Lavernos, deputy chief executive officer accountable for research, innovation and technology, at L’Oréal.

“We have now quite a bit in common with Cosmo, which made this collaboration an actual meeting of the minds on top of the meeting of experience,” she continued. “Cosmo is deeply committed to sustainability, as is L’Oréal, and sees it as essential to fragrance-crafting. Our business is deeply intertwined with nature, and we’ve got an obligation to act responsibly at every step of the method — from field to fragrance.” 

L’Oréal’s and Cosmo’s first focus might be on tuberose, then other flowers and plants are to follow. The debut fragrance from L’Oréal containing the tuberose is due out next yr.

“True-to-life scents are the perfumer’s dream come true and the final word luxury quality. Along with Cosmo, our brands will take high quality fragrance crafting to latest heights by offering unprecedented olfactive authenticity, allowing natural ingredients to precise their full olfactive identity like never before,” said Cyril Chapuy, president of L’Oréal Luxe, in an announcement.

“Because the world leader in high quality fragrances, embracing sustainability throughout the entire fragrance value chain isn’t only a selection, it’s our conviction,” he continued. “From ingredient-sourcing to refill-adoption, we’re innovating at every step to scale back our impact and shift toward a more responsible fragrance model. This partnership with Cosmo allows us to inaugurate a latest era of mindful crafting for our luxury fragrances.”

Green sciences are a keystone of the sustainability strategy at L’Oréal, which goals to develop a latest paradigm with nature on the core. Today, 61 percent of the group’s formula ingredients are biobased, derived from abundant minerals from circular processes.

“The more we move to green sciences, the more we are able to bring the very best of natural ingredients to consumers,” Lavernos said.

L’Oréal has set a sustainability roadmap through 2030 called L’Oréal for the Future. This system is built on respecting the boundaries of planet Earth and bolstering the group’s sustainability and inclusion commitments, with the environmental give attention to addressing the preservation of biodiversity, sustainable water management, circular use of resources and climate change.

By 2030, the corporate goals to have wholly eco-designed formulas that respect aquatic ecosystems and 95 percent of the corporate’s ingredients stemming from renewable plant-based resources or abundant minerals.

“We share the identical values about sustainability, and respect of nature and the human being,” said Blaison, who explained the partnership happened naturally.

He said the tie-in also creates a chance Cosmo’s research and processes to push the boundaries of green sciences further.

Cosmo is a personal, family-owned fragrance supplier that’s greater than 40 years old. The group has creation and production centers within the U.S., Europe and Asia. It owns some farms in South America, where it cultivates plants and flowers, as well.

Cosmo’s scientists are situated within the region of Grasse, within the south of France.