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2 Dec

Matchesfashion to Launch Barbour x Chloé Collaboration

The Barbour x Chloé long-awaited collaboration is able to fly, with a winged jacket and coat that may available exclusively on Matchesfashion.

Chloé creative director Gabriela Hearst, who was born and raised in Uruguay, said her Barbour roots run deep. She grew up watching her father and stepfather – each gauchos, or South American cowboys – wear the waxed cotton jackets.

“I actually have a special reference to Barbour. I had all of it my life because growing up on a ranch in Uruguay, where we were very traditional sort of gauchos, there have been two brands that my father and my stepfather would wear: Barbour and Pringle sweaters. And so they were each Scottish and English. And the explanation they might wear it’s because they were utilitarian. And so anytime that we will mix utilitarian with beauty makes me very excited,” she told WWD.

Hearst said she grew up wearing Barbour coats as well, and the brand’s longevity is according to her core values of sustainability. “They last perpetually. You possibly can at all times re-wax them. The more they’re used, the more beautiful they’re for me. I actually like them with years of usage.”

Now the designer has collaborated with the British brand on the capsule that updates the countryside classics. It drops today and is out there exclusively on Matchesfashion until Dec. 9, before landing in Chloé boutiques worldwide and chosen Barbour retailers.

The Barbour x Chloé pieces were unveiled as a part of the pre-Spring 23 collection earlier this 12 months, with the Dany coat and Dustyn jacket featuring ruffled shoulders. The winged silhouette has turn into a house signature under Hearst. The designer noted the prolonged shoulder flourishes are a reference to The Winged Victory of Samothrace, probably the most famous Greek sculptures on display on the Louvre museum.

The Hadrine riding cape also features in the gathering, with the capsule’s three outerwear pieces designed by Hearst and produced by Barbour.

The Hadrine cape.

Accessories are also on offer, with two sizes of the Edith bag, Mallo and Noua style boots, in addition to a bucket hat and a shawl. Those are produced by Chloé using Barbour’s iconic waxed cotton textiles and incorporate the brand’s signature tartan checks.

The gathering may also be on display as a part of an installation at Matchesfashion’s London townhouse, 5 Carlos Place.

The Dustyn jacket.

The exclusive collection is the one first since recent chief executive officer Nick Beighton took over in July after years of executive shuffles. Since then, Matchesfashion has thrown several special events geared toward strengthening its position as a luxury destination, and it exclusively launched the Ben Cobbs and Tiger of Sweden collaboration in September.

In his recent role, Beighton said he plans to construct on Matchesfashion’s longstanding relationships with luxury brands, and he teased the Barbour x Chloé capsule in financial results released last month.

Exclusive collections and events are a part of Beighton’s overall technique to stengthen the positioning as a luxury power player.

Since Beighton got here on board, Matchesfashion has thrown quite a lot of events, including a breakfast cooked by Michèle Lamy during Frieze London, and celebrity photographer Steven Klein celebrated the launch of his first book with Matchesfashion during Paris Fashion Week.

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