Maybelline Latest York is bringing consumers flexibility in how they prepare for work.

The makeup brand has partnered with Microsoft Teams to create 12 virtual beauty looks — complete with product breakdowns and shade matching technology — for users to wear while in meetings.

“This can be a latest era of trying on products and appears, and at Maybelline, we imagine in accessibility — we would like to have the option to offer users this breadth of tools for self-expression,” said Julie Delazyn, Maybelline Latest York’s global head of brand name communications.

Developed in partnership with Maybelline’s AI-powered sister company, ModiFace, and the Geena Davis Institute, the Maybelline Beauty App allows users to simply toggle between looks throughout the day on Teams.

“We’re not trying to vary your face, we’re not trying to vary your look — that’s an important differentiation for us,” Delazyn said. “Understanding that our consumers should not in a single place could be very essential; people now play and live and shop in very different worlds.”

Greater than two years within the making, the 12 beauty looks are actually available to Teams’ 280 million-plus global user base.

Maybelline has been steadily carving its place within the virtual beauty realm, partnering with metaverse avatar platform Ready Player Me in 2022 to supply consumers larger-than-life makeup looks and hosting a Web3 digital fashion competition last December.

This latest initiative with Teams brings the brand’s virtual beauty efforts to a fair wider audience.

“Unlocking self-worth has been been our brands on purpose for over 100 years, and seeing in 2023 how that’s translated is so exciting, but this is simply the start,” Delazyn said.