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18 Nov

Meet 100mL, The Startup Making Travel-size Beauty Convenient –

100mL, a start-up founded by Kate Cervini, is seeking to capitalize on the return to travel.

The corporate has teamed with brands including Maude, Aesop, Fortuna Skin and more to construct a curated online shopping destination that permits consumers to buy travel-friendly sizes of skin, body, oral and hair care products

“We would like to assist people create a calming experience in getting high-quality products for once they’re on the road,” said Cervini, adding that it was her own experience with last-minute, frenzied pre-travel shopping runs that spurred the thought for 100mL.

The corporate has signed 10 brand partners up to now, a number Cervini says is slated to double by May, which is when 100mL will hard launch (although the corporate is up and running now at shop100ml.com). 

Next spring, Cervini goals to host a handful of pop-ups in key cities across the globe, inaugurate a subscription offering wherein shoppers can opt-in to receive customized, TSA-friendly pouches periodically and launch an app in 2024.  

“My ultimate goal is to partner with an airline, or have airport locations and vending machines in certain airports” said Cervini, adding that she also envisions 100mL airport lounges, wherein consumers can receive hair, nail and skin services as they wait for his or her flight. 

“We’re using this era as an important testing and research phase for us,” Cervini said. “It’s essential for us to check the market and see what persons are buying, at what price point; what number of products persons are buying, after which going from there.” 

On the 100mL site, consumers can shop travel-size products by category, with the choice to construct their very own pouch or pick from three curated pouches — En Route, Carry On or Nomad — each containing 4 products and costing between $70 to $140.

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