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19 Apr

Mugler for the Masses: Details of the Brand’s H&M Collaboration

Mugler is coming to the masses, via a highly anticipated collaboration with H&M.

The parties revealed details — including the the collaboration will include apparel, menswear and jewellery — at a press conference Wednesday morning in Latest York. There, Casey Cadwallader, creative director of Mugler, and Ann-Sofie Johansson, creative adviser at H&M, sat down with Jose Criales-Unzueta to debate the upcoming collaboration, which will probably be available online and in 120 stores globally on May 11. Prices range from $49.99 to $749.

The tie-up in the most recent in H&M’s series of high-low team-ups. Over time, H&M has ignited high-low collaborations corresponding to its blockbuster 2004 collection with Karl Lagerfeld, in addition to those with Stella McCartney, Moschino, Maison Margiela, Balmain, Isabel Marant, Comme des Garçons, Lanvin, Versace, Simone Rocha and Giambattista Valli.

RELATED: Simone Rocha x H&M Collection: See the Look Book Photos

Most of them sold out briskly. Its more moderen collaborations have been more low-key, corresponding to the 2022 one with Iris Apfel.

A giant party and fashion show celebrating the Mugler-H&M collaboration will happen in Latest York Wednesday night.

“Latest York is Latest York. It’s really great to be here. We haven’t done anything in Latest York for quite a while. The timing was right to do something here. And it’s so convenient to be in Latest York, in case you need something, it’s open 24 hours a day,” Johansson said.

Cadwallader added that he was up very late last night working on the event, “and it’s going to be amazing.”

Mugler was on H&M’s wish list, Johansson said.

Johansson said the corporate has a giant in-house design team, and once they asked what’s probably the most interesting brand immediately, “Everybody kept saying Mugler,” she said. They were taken with not only what Thierry Mugler did, but additionally what Cadwallader has been doing.

The Mugler brand, which was founded by the late Thierry Mugler in 1974, was a serious fashion presence within the ’80s and early ’90s. The brand has been making news lately as a consequence of fierce collections and runway spectacles by Cadwallader, who has been creative director of the home since 2017.

Mugler died Jan. 23, 2022, and his impact has also been fanned by the hit “Thierry Mugler: Couturissime” exhibition on the Brooklyn Museum through May 7, after starting out in Montreal in 2019 and touching down in Paris in 2021.

Best known for its sexy brand of power dressing, Mugler sells its barely there catsuits, strong-shouldered tailoring and anatomically designed jeans on its website and to pick out retail partners corresponding to Net-a-Porter, Ssense, Mytheresa and Nordstrom.

RELATED: Mugler RTW Fall 2022

Johansson said the Mugler H&M collection encompasses the history of Mugler, up through what Cadwallader is doing today. “We haven’t done anything like that before,” she said. She said they became involved within the project while Mugler was still alive, and after he died, they were determined to proceed to make it occur. She said it’s also nice to teach people about “this iconic brand from the Seventies,” and the way this brand has moved forward. Mugler is about to be 50 years old.

Reaching a wide selection of individuals was necessary to Cadwallader.

“I’ve at all times believed that a group ought to be available to people. I don’t consider that fashion ought to be for the exclusive few. That’s the best way that I’ve at all times designed,” Cadwallader said. He said even with the Mugler collection, he tries to do many tiers of pricing.

“I’m very glad to make something that’s very luxury and really expensive, but at the identical time, numerous young persons are very energized by Mugler and need a chunk of it,” he said. To work on denim and Lycra that’s more accessible works quite well, he noted.

“When the project to collaborate with H&M got here about, I viewed it as an enormous opportunity to get more people what they need,” he said. He said Mugler is about making people feel great about themselves, and making them feel empowered and assured. “I get numerous messages on my Instagram — ‘I need Mugler but I can’t get it,’ ‘I’m a nurse and I really need to feel fab too.’ Come to H&M. I need people to enjoy it and I need everyone to have it; I even have a really democratic opinion about that,” he said.

The gathering is stuffed with such pieces including a black leather trenchcoat, black sequin tops, black sequin sweatshirts, slinky pants, body-hugging dresses, denim, sweatshirts, tote bags and jewellery.

Johannson said Mugler himself began to do small drawings and sketches and he was “super keen” on doing the collaboration. The collaboration was originally meant to be between Manfred Thierry Mugler, the home of Mugler and H&M. After Mugler died, H&M continued the conversation with Cadwallader and what he had done with the brand, corresponding to denim, the spiral silhouette and his impeccable tailoring, in addition to selecting a number of archive pieces.

A music video was also instrumental to the collaboration.

“Popular culture is a giant a part of Mugler. There’s the making and the sculpture of the garments and the way it really works with the curves of the body, after which there’s the culture of Mugler. Once I began at Mugler, it was so necessary to get it back on pop stars and get it back on the stage. The performative aspect was at all times a lot of what Mr. Mugler did,” Cadwallader said.

A video for the collaboration features Stardust’s 1998 song, “Music Sounds Higher With You.” Cadwallader said the team tried to search out a song with a recognizable hook and with numerous energy that embodied the meaning of the gathering.

In constructing the gathering, Cadwallader said he really desired to do tailoring, since it’s probably the most iconic thing in the home. “Black sculpted shoulder, nipped-in waist…then there’s a bit that’s more in regards to the denim. I do know my sales figures and I do know what everyone wants. I actually wanted people to give you the chance to get the hits,” he said, citing the denim and Lycra. He also wanted a bit in regards to the “cute hot dress that everybody wants. It is available in black and in a very shiny color.”

He said there’s a hardcore leather, clubby section “very inspired by Mr. Mugler,” he said, pointing to the leather pants he was wearing.

He also desired to push things like crystals “to bring a little bit of sparkle to it,” and did things with H&M that he really can’t do at Mugler. The gathering also features scarves, swimwear, hosiery and tote bags. Also they are offering a complete collection of menswear.

He said he really enjoyed taking a look at things he had designed and attempting to work out how you can keep the drama, but make it more accessible. For instance, perhaps a chunk would have just one zipper to shut, versus many.

Johannson said her favorite pieces are the menswear pieces, the leather pieces and the denims, each the thin ones and the baggy ones. She also loves the earrings, she said. “I’d wear numerous these items,” she said.

For Cadwallader, he said he’s most pleased with the long leather trenchcoat with an enormous scarf, the chain body jewelry to wear under a jacket or over a T-shirt. “It’s a very dramatic snake chain cage. The worth is crazy, and everybody can have one,” he said.

Cadwallader said he spends numerous time taking a look at the archives, which helped determine which archival pieces to bring into the collaboration. He said he loved the pink suit, which was very demure and represents the playfulness Mugler loved.

“A lot of what I do relies on the lingerie and sheer, opaque sexy a part of what Mr. Mugler did. It’s one which I reference continuously.” He said he tried to bring those key pieces back and offer them to everyone, corresponding to the velvet dress. “It’s an iconic dress, and it’s so hard to search out immediately. It’s so Mugler, and so exclusive, and to bring it to everyone, is so cool,” he said.

“I used to be just really impressed with the standard and the eye to detail. The team at H&M did such a formidable job.…It was very well done. It’s so well made and suits so well. Ultimately, it makes it an enormous success,” Cadwallader said.

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