Imagine a world where issues that plague Black communities aren’t seen only as a “Black problem,” but as an American problem—where executive leaders at top corporations are emotionally and financially invested in repairing institutional inequalities. Imagine a culture by which structural racism is proactively addressed without the impetus of recorded Black trauma. Pharrell Williams goals to bring that world closer to reality with the launch of Mighty Dream, a creative advocacy agency for and by Black and Brown communities.

The Grammy Award-winning producer teamed up with marketing and communications giant Edelman, and its sister agency UEG, to launch the agency. Mighty Dream goals to unravel the challenges facing marginalized communities through social motion campaigns, product development and policy change.

By listening to the concerns of communities of color, leveraging powerful partnerships, and empowering Black and Brown creatives to innovate, Mighty Dream seeks to create structural solutions to systemic issues.

Listening to communities of color and leveraging powerful partnerships.

With the backing of the most influential PR agency and the social capital of probably the most renowned artists, Mighty Dream has access to among the world’s finest brands and organizations to create the solutions the community needs—needs the communities themselves call out.  

“We [Edelman] can be the partner that goes to a brand and a company and says, ‘The community is frightened a few food desert in Detroit, Michigan. The community is frightened concerning the underrepresentation of Black women in STEM programs. The community worries about access for ladies of color who want control over their bodies,’”said Edelman US CEO Lisa Osborne Ross, who will serve alongside Williams as co-chair and founding father of Mighty Dream. 

“It’s not the brand saying, ‘That is what I’ll do for you, community.’ It’s the community saying, ‘that is what I would like,’” she said.

Empowering Black and Brown creatives.

The work of creatives of color has been vital at every critical juncture of American history. Black and Brown writers, artists, intellectuals, and musicians have served because the country’s conscience through the most important times. Mighty Dream seeks to empower BIPOC creatives.

The agency’s staffing model will extend opportunity through education, apprenticeship, and employment, with a priority give attention to partnerships with HBCUs. ”With almost 74% of creative  jobs held by white talent, Black and Brown creatives have historically not seen agency design and inventive roles as a profession path where they’re represented,” said Harsh Sisodia, General Manager and CMO of Mighty Dream. Mighty Dream goals to shut the creative diversity gap. 

Mighty Dream is actively in search of creative talent and clients committed to creating meaningful structural change. Apply at: https://mightydream.co/ 

Along with Williams and Ross, the collective leadership of Mighty Dream will include Edelman’s Harshal Sisodia and Taj Reid, and United Entertainment Group’s Donald Franklin. The agency’s first hire is Todd Triplett, former Head of Creative Lab at TikTok.