Elaborate hoax upends Berlin Fashion Week 

BERLIN – January 17, 2023 – A surprise announcement from “Adidas” early Monday morning promised to flip the script on power within the garment industry. The revolutionary plans included appointing a Cambodian garment employee to be Co-CEO, signing a recent legally-binding agreement on working conditions, establishing a severance guarantee fund, and paying money owed to staff.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

By evening, it exploded into the style world with an outrageous Berlin Fashion Week debut of “suffering-forward” REALITYWEAR, at PLATTE Berlin. But what gave the impression to be Adidas finally taking responsibility for a long time of labor violations turned out to be an elaborate hoax by Berlin designers Threads and Tits, The Yes Men, and the Clean Clothes Campaign.

 

 

 

 

 

 

 

The actual Adidas denied it was behind the launch, but there was no method to stop the live product launch Monday evening at PLATTE, through the kickoff of Berlin Fashion Week. An appreciative crowd, a lot of whom thought it was an actual Adidas debut, were left slack-jawed by the tasteless REALITYWEAR runway show–a gruesome spectacle of torn plastic, ripped nylon, and limping catwalk models smeared in filth–designed by the Berlin-based fashion designers Threads and Tits

 

“The Yes Men have presented another future, one where Adidas takes ethical conduct seriously enough to take a position in it financially. We call on Bjørn Gulden to make this vision a reality by signing the Pay Your Employees agreement. Words usually are not enough, staff needs real motion now,” said Ineke Zeldenrust of the Clean Clothes Campaign.

Tell Adidas to sign the Pay Your Employees agreement by adding your name to this petition.https://beautifaire.news/0xm.

For more information please also see the press release https://beautifaire.news/rtj

All images courtesy of Michael Witting – Berlin

Public Relations: Arne Eberle Public Relations

Press Release provided by press@platte.berlin.www.platte.berlin

Posted by Beautifaire in collaboration with 33 Magazine https://33magazine.com/